Samsung admits to posting fake user reviews on the web

By on April 17, 2013, 12:30 PM

Officials in Taiwan are investigating claims that Samsung paid people to post favorable reviews about their products online while at the same time offering up negative feedback on rival HTC’s products. The investigation launched after the Fair Trade Commission received numerous complaints on the matter.

TaiwanSamsungLeaks posted documents allegedly showing Samsung hired a marketing firm to catalog different posts made on local gadget forums last year. Some of the post topics include a user complaining that his girlfriend’s HTC One X suffered from repeated crashes while the Galaxy Note was much better than the HTC Sensation XL. Individuals also posted benchmark results that show the Galaxy S3 outperforms the HTC One X in the graphics and battery life department.

PC Advisor points out that Samsung has not yet received anything from Taiwan’s FTC but admit that the “unfortunate incident” did happen. In a statement released on the matter, Samsung said they have ceased all marketing activities that involve the posting of anonymous comments. Furthermore, the company said they adhere to transparent and honest communications with consumers and will work to prevent it from happening again in the future.

HTC said they wouldn’t rule out taking appropriate action to protect their consumers and the company but perhaps the bigger issue here is this: if Samsung has been using these tactics against HTC, are they also engaged in similar marketing techniques with other rivals?




User Comments: 26

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Guest said:

I am sure that Samsung is the only company that has done this.

3 people like this | Ranger12 Ranger12 said:

Is HTC paying guest to say that Samsung is the only one doing it? O.o

Anyway, I have a feeling this is nothing new in the industry. It's just rare that someone gets caught doing. I can't imagine it's a very effective marketing ploy.

wastedkill said:

What can you say apple do it non-stop they never get caught tho :/

tipstir tipstir, TS Ambassador, said:

Shame on Samsung. Don't know why there is so much hype over this company products. There are far better from SONY,Canon, Panasonic and Motorola. .

Guest said:

Speaking of HTC, I have had nothing but problems with their phones that I would never consider going back.

Scshadow said:

I have thoughts about this but they vary greatly on whether or not they wrote negative reviews on HTC products. Are they admitting to the part about false negative reviews of HTC products? False positive reviews of a company's own product is not something I take great offensive of. It would be like taking offense to the sun shining and the wind blowing. They're going to do that.

Guest said:

I see what you did there!

MilwaukeeMike said:

I'm more surprised that Samsung is targeting HTC instead of Apple. You guys remember Apple right?

Guest said:

Well. They've got nothing negative to say about Apple since they've copied everything Apple's done. To say something negative about Apple would be knocking themselves down at the same time.

Guest said:

Well said, good sir.

Guest said:

Is your sarcasm detector broken?

Guest said:

Aaaah, the day when you could trust those users reviews :oops:

Guest said:

All HTC's base are belong to Samsung! Samsung product at best over HTC product. HTC product are breaks easily and badly. Samsung product are fastly and quickly, high GPUs cycles. The Samsung product are best battery. I love all Samsung product and I hate all HTC product!!

Guest said:

Sounds like you are working for Samsung.

St1ckM4n St1ckM4n said:

This thread is amazing.

1 person liked this | cliffordcooley cliffordcooley, TechSpot Paladin, said:

Guest has a split personality and should seek council!

Guest said:

**** is hypocritical

Guest said:

I only have one question.

Samsung have anything is real?

Guest said:

I do now understand why I bought 2 Samsung's monitors very well noted by users and feel now very disappointed.

"Very good image" they said...

Ranger12 Ranger12 said:

Guest has a split personality and should seek council!

Things really got out of hand quickly since I last visited.

It seems that guest personality 1 can speak English while guest personality 2 struggles to put cohesive sentences together!

gary2beach said:

This is nothing new, there was a convention a few years ago for Major Resorts held in Costa Rica and one of the Speakers said he had hundreds of qualified and trusted posters waiting to make comments for a price.

I happened to post this along with a link to the CNBC report on Trip Advisor, and it was deleted within hours, now why do you think it was deleted? Are some of their Destination Experts on the payroll?

Tygerstrike said:

See the sad part about all of this is that ppl will showroom a retail store then go online and purchase the product off of the reviews that they read online. Now ppl have to question their online purchases. Was that review that they based their purchase on real or fake? How many times have ppl made purchases because of a review they read? Thats the problem with online purchases, if all your going on is what someone wrote and you read, then it falls on the consumer. The consumer would have in essence taken the word of someone they dont know and trust, and now you get to add on fake reviews. Which means the consumer would have purchased a product because of a out right lie. Kinda sad that Samsung would have to do this.

RH00D RH00D said:

This is why I don't trust user reviews anymore. This, and also because there's a lot of legitimate customers who will give a product a negative review because their own incompetence caused a bad experience.

Now I only trust editorial/non-sponsored reviews by the likes of Linus/Slick, Logan/Wendell, and a few highly regarded editorial tech review sites.

cliffordcooley cliffordcooley, TechSpot Paladin, said:

This is why I don't trust user reviews anymore. This, and also because there's a lot of legitimate customers who will give a product a negative review because their own incompetence caused a bad experience.

Now I only trust editorial/non-sponsored reviews by the likes of Linus/Slick, Logan/Wendell, and a few highly regarded editorial tech review sites.

Still yet reading consumer reviews can give insight to things that may have been missed by "highly regarded editorial review sites". I don't know about everyone but I can usually spot a comment made by incompetence as well as, over-hype to the point of trying to sell a product.

Guest said:

The penalty, if any, won't deter them or others from doing this again. User reviews generate billions in sales in our new social media world.

Guest said:

No Apple doesn't do it. Ever. Anywhere. Apple doesn't have to.

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