The streaming music scene is heating up rather quickly as multiple big tech players are trying their luck in the industry. The latest on that front is Google's All Access streaming subscription service that was just launched at Google I/O. Early reports claim the service is like a blend of several services with an emphasis on using Google's search capabilities.

Specifically, the service will provide users with music recommendations and curated playlists from Google's music editors. One neat feature is the ability to swipe away anything you don't like.

The service, officially known as Google Play Music All Access, wasn't a huge shocker, however, as sources in the music industry recently told The Verge the search giant signed licensing deals with Universal Music Group and Sony Music Entertainment.

Earlier this year it was reported that Google had signed a similar licensing deal with Warner Music Group which is the smallest of the three major labels. Clearly Google couldn’t really do much without Universal and Sony on board as they play host to some of the biggest names in music like Alicia Keys, Bob Dylan, Lil Wayne, Jay-Z and Rihanna, just to name a few.

All Access gives Google a jump on Apple and their rumored iRadio service which is believed to be more like Pandora in that it plays random tunes much like terrestrial radio.

Google Play Music All Access is rolling out today for $9.99 per month although for a limited time, users can check out the service free of charge for 30 days. What's more, you can enjoy a discounted rate of $7.99 per month if you sign up before June 30.