iPad Mini accounted for 60 percent of iOS sales during the first quarter

By on June 24, 2013, 2:30 PM
apple, ios, gartner, tablet, smartphone, ipad mini

The market for premium tablets appears to be wearing thin as first quarter data from Gartner reveals that budget slates are becoming more desirable. It’s a trend that is working in favor of Apple’s iPad mini as the device represented 60 percent of iOS sales during the first three months of this year – outpacing both the full-size iPad and the iPhone in the process.

According to Gartner research director Ranjit Atwal, increased availability of lower priced tablets as well as a shift in focus from hardware to software will result in extended lifetimes for premium tablets. This means existing higher-end tablets will remain relevant and in use longer than before, thus there won’t be a need to replace those devices as often.

The same phenomenon is happing with smartphones as well as volume expectations for 2013 have been brought down due to lengthening lifecycles. As such, consumers are now waiting for new models and lower prices that typically arrive in time for the holiday buying season.

Gartner further points out that today’s numbers seem to paint a clear picture of who the winner will be when it comes to mobile operating systems (Android), but the reality is that ecosystem owners are faced with the challenge of having the same relevance in all segments. To that end, Apple is currently the more homogenous presence across all device segments (smartphones, tablets and computers).

For comparison, 90 percent of Android sales are in the mobile phone market while 85 percent of Microsoft sales are in the PC market.




User Comments: 5

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JC713 JC713 said:

I like the iPad Mini. Too bad the display stinks.

roxxas2 said:

I like the iPad Mini. Too bad the display stinks.

Why? What the heck would you need an iPad mini for? It's just a smaller iPad. You could just get an iPhone or something.

Tekkaraiden Tekkaraiden said:

I guessing it was a good size after all, despite what Jobs would have wanted.

Why? What the heck would you need an iPad mini for? It's just a smaller iPad. You could just get an iPhone or something.

True but it has a bigger screen and half the cost to buy it out right.

1 person liked this | JC713 JC713 said:

Why? What the heck would you need an iPad mini for? It's just a smaller iPad. You could just get an iPhone or something.

Maybe I dont want to pay $200 per month for service?

Skidmarksdeluxe Skidmarksdeluxe said:

60% of the iPad sales eh? So that probably means they managed to sell about a 100 of them. I personally don't know anyone who uses an iPad but I do know quite a few who people use an Android tablet.

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