Microsoft has "literally hundreds of ideas" for upcoming Xbox TV shows

By on September 18, 2013, 5:30 PM

With the Xbox One set to launch in 13 countries on November 22nd, Microsoft is actively trying to beef up its TV and video streaming content. Although you may have already heard about the Halo spin-off series that Microsoft is developing in conjunction with esteemed director Steven Spielberg, this is just the tip of the iceberg.

According to a Bloomberg interview with Phil Spencer, corporate vice president of Microsoft Studios, the Xbox team has “literally hundreds of ideas that they are incubating right now". One such idea is an ongoing partnership with the NFL, bringing features such as access to video highlights and real-time scoring information. In addition to this favorite American pastime, international sports are also expected to be added to the mix at a later date. "We will have some new announcement for TV shows coming pretty soon," added Spencer.

Although Microsoft has admittedly little experience in the television industry, they have added some valuable new members to the team. Just last year, they hired former CBS Television Studios President Nancy Tellem to head up the entertainment and digital media division. In speaking her praise, Spencer told Reuters that the new TV shows are collectively being referred to as the “Nancy Projects”.

Generally speaking, it will be interesting to see how the shift from purely gaming devices to all-inclusive entertainment packages is received by the public. For most, the ability to watch TV, listen to music, or conduct a video chat while simultaneously playing a game is a welcome convenience. Nevertheless, each of these components must be individually impressive in order for the Xbox to solidify itself as a stand-alone device.

By the looks of their first official Xbox One commercial (shown below), Microsoft is clearly embracing the console’s new entertainment side. Rather than targeting traditional gamers, the commercial targets NFL fans by showcasing the aforementioned football features.

At this point in time, it’s still a relatively tight race between the Xbox One and Sony PlayStation 4; with the latter set to release to US consumers on November 15th, a week prior to its Microsoft counterpart. The Xbox One will retail for $499, while the PlayStation 4 will retail for $399.

User Comments: 8

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Guest said:

I'm glad Microsoft has all these ideas of what they can do with the Xbox One while I go and buy a PS4 for 100 dollars less. I want a gaming machine and not an entertainment system. It may turn out to be a great machine and may be around for a long time, it won't be in my house though.

1 person liked this | Guest said:

XB1 is on the right track adding features and values to a device that sits right in the living room. PS3 and PS4 have some entertainment features too, not sure why folks are so pro-Sony or anti-Microsoft.

2 people like this | MrBungle said:

Just be cause someone has a lot of ideas doesn't mean they're good ideas.

1 person liked this | Philip Pyne Philip Pyne said:

Just be cause someone has a lot of ideas doesn't mean they're good ideas.

Agreed... For example, most of the ideas Microsoft had for Xbox One at launch...

avoidz avoidz said:

They've tried this at least once a decade since the 1990s.

Guest said:

"Microsoft has "literally hundreds of ideas""

AKA, there is NO content for XBox least not yet, cuz all they have are "ideas".

1 person liked this | Wagan8r Wagan8r said:

Agreed... For example, most of the ideas Microsoft had for Xbox One at launch...

Um, no. All of those ideas were (and still are) fantastic. It's just that the narrow-minded, juvenile whiners made the most noise about features that they don't actually need. Steam had a lot of detractors in the early days too.

Anyway, I see this content as a great incentive to buy the console. I just hope it actually turns out to be good content.

H3llion H3llion, TechSpot Paladin, said:

Good video I guess, +1 for that! ^^

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