Target has launched a new video-on-demand service called Target Ticket following months of beta testing. With a catalog of more than 30,000 movies and more than 50 next-day TV episodes on tap, the service is poised to compete with similar offerings like Wal-Mart’s Vudu and Best Buy’s CinemaNow in the instant video market.

Target Ticket works much like its competitors in that there is no signup fee or monthly subscription. Instead, you just pay for purchases or rentals at checkout when you are ready to watch. The service also features individual profiles for different family members much like what Netflix recently rolled out.

The service is available on a number of platforms from the start including Android, iOS, Mac, PC, Xbox 360, Roku boxes and select Samsung TVs and Blu-ray players. We’re told that select movie purchases also work with UltraViolet, the digital rights authentication and cloud-based licensing system for purchased content.

Target is marketing Ticket as a family-friendly service. As such, they have partnered with non-profit Common Sense Media to provide thousands of reviews that parents can use to help find age-appropriate content for their kids. Additionally, filters can be applied to limit content based on violence levels, profanity, MPAA ratings and TV parental guidelines.

Furthermore, Target REDcard holders will earn the same five percent discount on video purchases they earn from everyday purchases in-store and online. And to sweeten the pot to attract new users, Target is offering up 10 free downloads from a pre-selected pool of movies to each new user.