Google TV reportedly being rebranded as Android TV 

By on October 11, 2013, 2:30 PM
google, sony, android, lg, tv, android tv, google services for tv, rebranding, android tv developer day

Three years after launching Google TV, reports say the company plans to leave the brand behind in favor of a new, Android focused position, according to a report from GigaOm.

Google is yet to make the announcement official and has declined to make any comments on the matter at this time. According to the reports, an anonymous executive from an unnamed electronics manufacturer, who is currently in the Google TV business, confirmed the rebranding saying Google's living room push will soon be officially referred to as "Android TV."

It appears as though the move has been in the works for a little while now. Google consumer electronics partners, along with Google TV employees themselves, have refrained from referring to the initiative as Google TV entirely, instead using terms like "Android TV" and "Google services for TV." The report also notes that several developers have amended their online biographies to reflect the seemingly upcoming rebranding. Both Sony and LG have introduced products recently that are based on Google TV, without ever mentioning the term. Additionally, a Google developer event in Seoul was recently scheduled as “Android TV Developer Day."

With Google yet to make any officially statements on the situation, many feel the company's plans just aren't finalized as of yet. Some have suggested the use of both "Android TV" and "Google services for TV" could point at the company using a number of different brands. At this point, it is unclear when Google will officially announce the rebranding.




User Comments: 7

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Guest said:

Sounds like a desperate move.

Guest said:

Not necessarily. Google's chromecast is the top electronics seller on Amazon. As an owner of Logitech Review Google TV I was a little disappointed. But that is really because I don't subscribe to cable anymore which was what the Revue was designed for.

Skidmarksdeluxe Skidmarksdeluxe said:

Gee... and to think I haven't tried Google TV yet. It's tear jerking.

amstech amstech, TechSpot Enthusiast, said:

You would think the Google TV name would be much more appealing then the Android TV name.

JC713 JC713 said:

I think Google TV can easily overtake Samsung SmartHub. I have a 2011 smart TV and the smart hub is pretty bad. It has changed a ton, especially with the 2013 models, but from my experiences, a Google TV Software upgrade would make it a much better TV.

Chazz said:

Not necessarily. Google's chromecast is the top electronics seller on Amazon. As an owner of Logitech Review Google TV I was a little disappointed. But that is really because I don't subscribe to cable anymore which was what the Revue was designed for.

Do you know how many times I've heard this statement(with actual links backing them up) regarding windows phone. It should be the number 1 OS by now if those are the standards.

I think the Android name is much stronger than Google in respects to this market segment.

Guest said:

No mater what they call it, it is very cool!

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