Amazon has established itself as the go-to source for everything from entertainment to the less-everyday items and since this near limitless marketplace is just a mere click away, users have come to rely on reviews from fellow online shoppers to separate the crème from the crap. But inevitably, as must happen to all things on the Internet, Amazon's customer reviews are on occasion hijacked by smartasses.
What these reviews lack in helpfulness they make up for in gleeful goofiness. For its part, Amazon hasn't tried to dissuade this phenomenon, as these self-generating memes can actually increase sales. For example, when an unexceptional graphic T-shirt featuring three howling wolves caught the ire of the sarcastic community in 2008, it went on to become one of the top selling pieces of apparel on Amazon that year.