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Disney opts to release new show through its mobile app, ahead of 2014 cable launch
Disney has made an interesting announcement regarding where one of its upcoming shows will debut. With so many youngsters using tablets these days, the comapny has decided to release Sheriff Callie’s Wild West on its mobile platform well ahead of the show ever hitting television.
The show will be available through its Watch Disney Junior app at the end of next month, and scheduled to hit television on the Disney Channel and Disney Junior TV stations sometime in 2014.
It seems as though the amount of young users Disney has garnered on its mobile platforms is enough for it to embrace them with an exclusive TV series release. Executive vice president of Disney Junior Worldwide, Nancy Kanter, told the New York Times that Disney has "been amazed at how quickly kids have embraced this new technology."
Kanter continued by saying that users have "spent billions of minutes" with Disney's mobile content. The Disney junior app has been downloaded more than 5 million times and its videos have generated more than 650 million views in total, according to estimates from Disney. Albert Cheng, the chief of digital media at Disney-ABC Television Group reiterated the company's focus on the mobile market saying, “it’s important that we offer something real there to reinforce the value." It seems to be popular among parents as well, Cheng also said that the company gets "a lot of e-mails from dads saying, ‘Thanks for giving me back my TV.”
Tablets have been a continued focus for Disney, just last month it introduced a mobile companion app it encouraged young people to use during screenings of The Little Mermaid. The app offers second screen functionality that enhances the movie theater experience.
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