Android may have more devices in the wild than any other mobile platform but you wouldn’t know it by looking at holiday sales figures. As a percentage of total online sales, iOS was more than five times higher than Android on Christmas Day according to a new report from IBM courtesy of their Digital Analytics Benchmark Hub.
The report reveals that on average, iOS shoppers spent $93.94 per order compared to $48.10 per purchase for Android shoppers. As a component of overall traffic, iOS again led with 32.6 percent versus 14.8 percent using Google’s mobile operating system. Breaking it down a bit further, iOS accounted for 23 percent of all web-based sales while Android was responsible for 4.6 percent of all purchases.
IBM also found that mobile traffic was at an all-time high during the holiday season, accounting for an impressive 48 percent of all online traffic. That’s good for an increase of 28.3 percent compared to the same period in 2012.
On a per-device basis, smartphones drove 28.5 percent of all online traffic compared to tablets at 18.1 percent. In terms of making the sale, however, people seem to prefer tablets as they drove 19.4 percent of all sales compared to just 9.3 percent for smartphones. People also spent more money on average per order via tablets at $95.61 versus $85.11 per order for phone shoppers.
Did you do any holiday shopping on your mobile device this year or do you prefer to stick with a desktop / notebook?
The Note 3 is part of Samsung's ever-expanding Galaxy line. It features a new soft textured leather-like plastic cover, a 5.7-inch SuperAMOLED 1080p display, a 2.3GHz Snapdragon 800 CPU for LTE models or a 1.9GHz Samsung Exynos Octacore for 3G variants, a 13MP rear-facing camera, a microSD expansion slot, Bluetooth, Wi-Fi and a 3,200mAh battery.
The iPhone 5s is the Apple’s latest flagship handset. The iPhone 5s is powered by a first of its kind 64-bit A7 processor and the same 4" Retina display as its predecessor. It also includes a fingerprint reader dubbed Touch ID, HD video capture at 720p at 120FPS that can also perform slow motion at 120FPS. Battery life on the iPhone 5s is rated for 10 hours of 3G talk time, LTE browsing, Wi-Fi browsing and video.
The HDX 7 is part of Amazon's refreshed Kindle Fire tablet lineup. The new Kindle Fire HDX tablets consist of a 7-inch 1920×1200 display, powered by Snapdragon 800 processor running at 2.2 GHz, 2GB of RAM and Fire OS 3. Last but not least, the HDX 7 packs a "Mayday" button that gets you free tech support 24x7.
The iPad Air is the fifth generation of Apple's highly remarkable tablet. It features a 9.7 inch Retina display and is powered by a 64 bit, A7 chip running iOS 7. Other features includes a 5MP camera that shoots HD video, an improved front facing FaceTime camera, Siri and dual microphones. It comes in 16GB, 32GB, 64GB and 128GB of storage. Last but not least, the iPad Air weighs only 1 pound.
Downloads and Drivers
From the Forums
Subscribe to TechSpot
Receive a weekly update of our best features and tech news you don't want to miss: