Android may have more devices in the wild than any other mobile platform but you wouldn’t know it by looking at holiday sales figures. As a percentage of total online sales, iOS was more than five times higher than Android on Christmas Day according to a new report from IBM courtesy of their Digital Analytics Benchmark Hub.
The report reveals that on average, iOS shoppers spent $93.94 per order compared to $48.10 per purchase for Android shoppers. As a component of overall traffic, iOS again led with 32.6 percent versus 14.8 percent using Google’s mobile operating system. Breaking it down a bit further, iOS accounted for 23 percent of all web-based sales while Android was responsible for 4.6 percent of all purchases.
IBM also found that mobile traffic was at an all-time high during the holiday season, accounting for an impressive 48 percent of all online traffic. That’s good for an increase of 28.3 percent compared to the same period in 2012.
On a per-device basis, smartphones drove 28.5 percent of all online traffic compared to tablets at 18.1 percent. In terms of making the sale, however, people seem to prefer tablets as they drove 19.4 percent of all sales compared to just 9.3 percent for smartphones. People also spent more money on average per order via tablets at $95.61 versus $85.11 per order for phone shoppers.
Did you do any holiday shopping on your mobile device this year or do you prefer to stick with a desktop / notebook?