Vizify, a startup that lets users transform their social media data into graphics, yesterday announced that it has been acquired by Yahoo. The smaller company made the announcement on its website, stating that it is excited to bring a more visual approach to data at Yahoo.
"We have found in Vizify a company that shares our passion for visualization technology and the user experience", a Yahoo spokesperson told CNET. Terms of the deal were not disclosed.
Vizify's technology enables people to create interesting, multidimensional infographics and videos based on the data they share through websites like Facebook and Twitter -- something like this. Since its inception in 2011, Vizify has raised a total of $1.46 million in VC funding .
Vizify has been in talks with Yahoo since last summer, and finally agreed to the opportunity. As the team of five joins Yahoo's media product organization in San Francisco, the Portland, Oregon-based company announced that they will be closing down their services, and will not be accepting new users from Wednesday. The company will also issue refunds to existing paid users.
The move comes as a part of CEO Marissa Mayer's turnaround strategy for Yahoo to boost revenue. Vizify is Yahoo’s 37th acquisition since Mayer became chief in 2012. US tech giants gobbling up social media data companies has been a trend of late. Last December, Apple acquired social media analytics company Topsy.