Samsung’s Galaxy S5 has picked up a laundry list of accolades from DisplayMate ahead of its April 11 debut. Company president, research scientist and display expert Raymond Soneira said in an in-depth analysis that the S5 is the best performing smartphone display they have ever tested.

As things like pixel count and screen size have played out as far as visually beneficial, it’s now time for the industry – manufacturers, customers and reviewers – to focus their attention on other even more important display performance metrics.

That’s exactly what Samsung has done with the S5. While the aforementioned pixel count and screen size won’t jump off the specifications page as terribly impressive, a number of other improvements push the display to new levels of awesome.

As such, the display set a long list of new records for best smartphone display including highest brightness, lowest reflectance, highest color accuracy, infinite contrast ratio, highest contrast rating in ambient light and smallest brightness variation with viewing angle.

Soneira praised the S5’s Cinema Mode as offering the most accurate colors for any smartphone or tablet ever tested despite the fact that image contrast and color saturation were slightly too high due to a slightly too steep intensity scale.

The screen was also celebrated for improvements in power efficiency. Specifically, the OLED panel on the S5 was 27 percent more efficient than the one on the S4. According to Samsung, this increase is a result of more efficient OLED materials and improvements in the display electronics and optics.