We’re now six years into what app analytics provider Flurry calls the mobile revolution and as you might expect, the average consumer in the US is spending more time than ever using mobile devices. According to the firm’s latest report, daily time spent using a mobile device has risen to 2 hours and 42 minutes – an increase of five minutes compared to last year’s findings.
Mobile apps continue to dominate as 86 percent of the average US mobile consumer’s time is spent using them. Mobile web usage, meanwhile, continues to dwindle and now accounts for just 14 percent of the pie – down from 20 percent a year ago.
Looking at each app category, we see that gaming apps remain on top with 32 percent of time spent. Social and messaging applications collectively account for 28 percent with Facebook holding strong at 17 percent.
YouTube and other forms of mobile entertainment make up eight percent of time spent using apps. As Flurry president and CEO Simon Khalaf notes, YouTube is definitely Google’s killer franchise on mobile and there are a lot of people saying it is the best acquisition they ever made.
Utilities, productivity, news and other apps make up the remaining 18 percent of time spent within apps.
Flurry gathered data for the report from its network of over 450,000 mobile apps installed on more than 1.3 billion devices around the globe. The firm also used comScore and NetMarketShare to calculate and distribute usage figures.