While Netflix is already available on just about every device you can think of, it looks like the company has struck a deal with cable providers to bring its content to one of the last places it is yet to appear. Atlantic Broadband, Grande Communications and RCN have all announced an official partnership with Netflix that will see its streaming app available through their TiVo DVRs starting as early as next week.
For many, it may seem like a redundant move for Netflix and cable providers, considering most people already have some kind of hardware that Netflix is on and will still have to pay for the standard Netflix subscription to make use of it. But for those that may not be as tech savvy, offering Netflix right on the box they already use with the simplicity of just flipping the channel could allow the company to eat up the last bit of sales it can garner from a demographic that may not have paid much attention to the service otherwise.
It isn't going to be easy getting those who don't have access to Netflix already to fork over the monthly subscription fee on top of a regular cable bill, but Netflix has struck similar deals in the UK with TiVo so the company likely thinks it will see some success teaming up with some of its direct competitors stateside.
There is no word as whether or not other US cable providers will follow suit, but we do know Netflix will likely start appearing on Atlantic Broadband, Grande Communications and RCN as early April 28.