It’s no secret that YouTube is set to be the next major company to launch a paid streaming music service. It seems like a solid fit as the site already plays host to millions of videos from artists signed with major and independent labels all around the globe but of course, it's never that easy.
Unfortunately, this outlet of free music from independent labels is likely to come crashing down in the near future. According to a report from the Financial Times, Google is planning to block videos from labels that don’t sign licensing deals to be included in the new premium service once rumored to be called YouTube Music Pass.
If this comes to fruition, it would affect a number of big-name artists including Adele, Arctic Monkeys and Jack White. By all indications, the move is expected to take place within the next few days although the service won’t be rolling out quite that soon.
A spokesperson for YouTube told The Verge that their goal is to continue making YouTube an amazing music experience, both as a global platform for fans and artists to connect and as a revenue source for the music industry. As such, they are adding subscription-based features for music on YouTube with this in mind — to bring music partners new revenue streams in addition to the hundreds of millions of dollars YouTube already generates for them each year.
The spokesperson added that they are excited that hundreds of major and independent labels are already partnering with them.