Trying to come up with a marketing campaign for a topic as sensitive as organ donation would no doubt be a tough task. A Belgium-based ad agency by the name of Duval-Guillaume has come up with a light-hearted campaign for Re-born To Be Alive, an organization that raises awareness for organ donation.
They've taken viral videos and images of people doing ridiculously dangerous stuff - like using an extension cord in a swimming pool - and branded it in a way that reminds people that up to eight organs can be donated per person.
It's a touchy subject but they've done a nice job of bringing some humor to it.
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