Viral videos, images used to raise awareness for organ donation

[Shawn Knight]

Trying to come up with a marketing campaign for a topic as sensitive as organ donation would no doubt be a tough task. A Belgium-based ad agency by the name of Duval-Guillaume has come up with a light-hearted campaign for Re-born To Be Alive, an organization that raises awareness for organ donation.

They've taken viral videos and images of people doing ridiculously dangerous stuff – like using an extension cord in a swimming pool – and branded it in a way that reminds people that up to eight organs can be donated per person.

It's a touchy subject but they've done a nice job of bringing some humor to it.

Found is a TechSpot feature where we share clever, funny or otherwise interesting stuff from around the web.

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https://www.techspot.com/news/58484-viral-videos-images-awareness-organ-donation.html

 

[davislane1]

Ron Jeremy is on record as having up to 9.

 

[lipe123]

That chainsaw video made me cringe!

I kept saying to myself "it's youtube don't worry they wont show it getting snagged and flying into his fat stomach with guts and stuff all over the place"

 

[Uncle Al]

Would have been much more effective if it had been one of our less favorite politicians! Of course, then everyone would be rooting for the chainsaw! LOL

 

[Jad Chaar]

Haha I love their slogan.

 

[Guest]

.......so, I'm still trying to figure out why their ads need to be funny. Are we so stupefied in 'merica now that we won't listen to a message unless it makes us laugh out loud?