High-end electronics are occasionally described as works of art but for Samsung’s latest product line, the phrase actually served as the inspiration for its design.

The Frame, developed in collaboration with renowned Swiss designer Yves Behar, is a new series of televisions with an artful approach meant to “elevate any room or viewing environment.”

Originally teased at the Consumer Electronics Show in January, the line features an “Art Mode” that displays custom-designed digital art pieces when you’re not actively watching TV. Samsung says there are more than 100 pieces of art to choose from across 10 different categories including architecture, action, drawing, landscape and wildlife.

Optional accessories such as interchangeable bezels should help the set fit into any décor. It’s complimented by Samsung’s no gap wall-mount and invisible connection cable system, further helping the set blend in as an unassuming piece of framed art. There’s also a standalone Studio Stand, we’re told, if mounting on the wall isn’t an option.

While a neat idea in theory, leaving your TV running for hours on end will no doubt decrease its effective lifespan and artificially inflate your electric bill although if you’re considering using your TV as an art installation, these probably aren’t very high on your list of concerns.

Samsung is no stranger to decorative television sets. Last summer, the South Korean electronics giant launched its Serif line of designer televisions that it built in collaboration with Parisian design team Ronan and Erwan Bouroullec.

The Frame will be available this spring although specific sizes and pricing haven’t yet been announced.