'The Frame' is a new Samsung TV that doubles as a digital art installation

By Shawn Knight ยท 4 replies
Mar 14, 2017
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  1. High-end electronics are occasionally described as works of art but for Samsung’s latest product line, the phrase actually served as the inspiration for its design.

    The Frame, developed in collaboration with renowned Swiss designer Yves Behar, is a new series of televisions with an artful approach meant to “elevate any room or viewing environment.”

    Originally teased at the Consumer Electronics Show in January, the line features an “Art Mode” that displays custom-designed digital art pieces when you’re not actively watching TV. Samsung says there are more than 100 pieces of art to choose from across 10 different categories including architecture, action, drawing, landscape and wildlife.

    Optional accessories such as interchangeable bezels should help the set fit into any décor. It’s complimented by Samsung’s no gap wall-mount and invisible connection cable system, further helping the set blend in as an unassuming piece of framed art. There’s also a standalone Studio Stand, we’re told, if mounting on the wall isn’t an option.

    While a neat idea in theory, leaving your TV running for hours on end will no doubt decrease its effective lifespan and artificially inflate your electric bill although if you’re considering using your TV as an art installation, these probably aren’t very high on your list of concerns.

    Samsung is no stranger to decorative television sets. Last summer, the South Korean electronics giant launched its Serif line of designer televisions that it built in collaboration with Parisian design team Ronan and Erwan Bouroullec.

    The Frame will be available this spring although specific sizes and pricing haven’t yet been announced.

    Permalink to story.

  2. penn919

    penn919 TS Addict Posts: 220   +71

    You've gotta love all these new and creative ways to increase our energy bills. Wonder what they'll think of next...
    BSim500 likes this.
  3. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    Make it and they'll buy it. Some people so gullible when it comes to things such as this. You'd think that they'd have better, more important things to waste money on. As for this Yves Behar character, he's so renowned that probably nobody outside his village has ever heard of him, apart from someone who fortunately, for him, works at Samsung and introduced him to them.
  4. Uncle Al

    Uncle Al TS Evangelist Posts: 3,329   +1,976

    I remember when those first "viewer" picture frames came out. EVERYONE just had to have several for their desk. Not only were they visually distracting but so many of the photo's were terribly cropped so you could hardly see what the subject was or why anyone would want to continue to look at it!

    IAMTHESTIG TS Evangelist Posts: 1,255   +454

    Not only that but they had terribly cheap TN LCD panels... part of the distraction was the fact it clearly wasn't a picture frame. With nice OLED panels and a static picture one could quite possibly be fooled into thinking it was a paper photo.

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