You must admit that one of the neatest things about Sony is how they integrate their own technologies into a wide range of products (like in this case, memory sticks). They recently announced (http://news.com.com/2100-1041_3-5060592.html?tag=fd_top) an extended pact with DRAM's biggest manufacturer Samsung:

Sony and Samsung Electronics have agreed to expand a licensing agreement surrounding the Memory Stick removable card format, a move that could help broaden its reach into different products.