As many predicted it would happen, Apple has released an update to iTunes that effectively prevents devices “falsely pretending to be iPods” from syncing with the media software. This of course is seen as a direct response to Palm, which had previously touted the Pre’s ability to effortlessly sync DRM-free songs and even photos with Apple’s software.

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DoubleTwist works really well..

Even looks somewhat like Itunes but isnt a hog. Ive been using it for my pre and can say I am very happy. Best of all it too is FREE.

Anyone else use anything different?

http://www.doubletwist.com

iTunes sucks anyway. This is nothing but a plus, IMO.

I suspect it shouldn't be long before the anti-trust litigation starts over this issue with Apple and iTunes!

not a smart move by apple in my opinion
it would just deviate users towards other softwares.

well said, Apple has made an idiotic market blunder. Those who normally turn to itunes will be forced onto other sites...which decreases itunes popularity. I for one use Zune...because it rocks, and because a pc is better than a mac, everyone says macs cant get viruses, untrue, they can not get lil viruses, its like being immune to everything but cancer...macs can get destroyed by a hardcore virus, no plusses there.