AMD launches "Richland" A-Series APUs: slight speed bump, better power management

By Jos
Mar 12, 2013
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  1. AMD has formally announced its next generation of A-series processors, codenamed Richland, ahead of their planned availability in laptops starting next month. As we’ve mentioned before, this new APU uses the same base silicon as Trinity, including a Piledriver-based CPU...

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  2. JC713

    JC713 TechSpot Evangelist Posts: 6,689   +871

    I feel like they should rename this APU junk, no normal consumer understands that
  3. RH00D

    RH00D TechSpot Booster Posts: 385   +96

    If a sales person saying "An APU contains the CPU and GPU in one chip." can't enlighten the consumer enough, then I'm not convinced they would even understand "CPU" or "GPU" in the first place.
  4. JC713

    JC713 TechSpot Evangelist Posts: 6,689   +871

    Yeah, but I feel like it isnt a good way of advertising a product: "an all new APU from AMD", it just sounds funky. It may just be me, but I feel like this could be a reason to their weak sales. Most people know CPU, but not APU.
  5. Puiu

    Puiu TechSpot Addict Posts: 1,022   +87

    Trust me most people don't know what a CPU is. I've repaired too many pc's and laptops and I know for a fact that 90% don't even know what Windows they have and what Office is, even though they use it daily for hours. (if I mention "browser" they look at me like I'm speaking in an alien language)

    Ignorance is bliss.
  6. JC713

    JC713 TechSpot Evangelist Posts: 6,689   +871

    haha I hear ya man. I guess so.
  7. VitalyT

    VitalyT TechSpot Guru Posts: 1,571   +480

    Sadly, ignorance stretches all over the IT also. Not so long ago a client of mine asked me to assist his windows developers (well-paid ones) on a certain project. Imagine my shock when I asked one of the developers about the version of Visual Studio that he has been using for the project, and getting back - "let me check that...". It's like in an ordinary world someone is asked about his date of birth and in response promises to get back to you on this...

    So I'm not surprised if APU makes no sense to the majority of readers.
  8. VitalyT

    VitalyT TechSpot Guru Posts: 1,571   +480

    I laugh at those dubious ad-s like that guy in the kitchen. So, I imagine myself making my favorite mince and pasta, and I have a tablet PC in front of me.... Log-in - wave to the left, here goes the pasta hanging down the lampshade and the fridge; Pressing Ok - wave to the right, here go pieces of mince all over the floor, and window glass, to my cat's much liking...

    Gee, I like my modern digital kitchen, and so does my cat, keeps him busy licking it out.
  9. JC713

    JC713 TechSpot Evangelist Posts: 6,689   +871

    Yeah, at my school I had to teach the "IT person" how to use VLC media player...
  10. TS-56336

    TS-56336 TechSpot Booster Posts: 571   +98

    I just hope Richland ULV parts don't end up delayed like Trinity, they could be a very nice alternative to overpriced Intel Inside ultrabooks.

    But even if they do, there's still Kabini.
  11. JC713

    JC713 TechSpot Evangelist Posts: 6,689   +871

    I really like AMDs new CPU labeling. (design wise)
     
  12. Chazz

    Chazz TechSpot Enthusiast Posts: 623   +56

    I'd imagine someone who's deaf would be used to using motions with their hands with minimal effort, extreme accuracy and could rather adapt quite easily to that kind of tech. Especially with all of the voice interactions companies are experimenting with. But, then again maybe they'd become the deaf equivalent of "that Bluetooth guy" amongst friends. And the tech would flop.
  13. AMD will gain market share year by year. New generation young people are interested in AMD APU and are admiring it. Those will suggest their relatives and friends to buy AMD laptops.

    Most people don't know much about the computer they use. Once a girl came to me with problem in her laptop. I checked it. Virus infection caused every windows services to stop. It really took long time to start any program. no sound. no internet. bought around 2010. pentium processor, 1 GB RAM and windows 7. I fixed it by installing new OS and antivirus. Next day she asked me what else what can be done to increase the performance. so I said add more 1 GB RAM atleast. She said what is "RAM".
  14. dividebyzero

    dividebyzero trainee n00b Posts: 4,783   +638

    Wow, sounds like the new generation must be really tech savvy...
    ...except for the girls ?

    /Guest account: Posting contradictory statements since forever.
    UNKNOWN9122, EEatGDL and LukeDJ like this.
  15. spencer

    spencer TechSpot Enthusiast Posts: 204   +22

    Ignorance is bliss, at my school we have macbook pros, and the IT dudes hardly know what a cpu is and then act better than you because they have a name tag, when I have a problem with the mac (I was unhappily issued) I just want to take apart the thing and fix it but no...Let the "professional" do it. even though they aren't certified at all.
  16. JC713

    JC713 TechSpot Evangelist Posts: 6,689   +871

    I love watching the IT people at my school fail though, if only I had popcorn.


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