AMD's market share continues to collapse, now resides at a troubling 18 percent

[Evernessince]

I wonder if anyone has done a "trickle-down" study on GPUs...

That is, does overall market share in any way reflect what is happening at the top end?

IE: If FuryX was outselling Titan/980Ti, would we see a corresponding boost in the rest of their cards?

I ask this because while everyone seems to be focusing on the FuryX/980, clearly the vast majority of cards being sold are the "baby brothers" of these cards...

There's only a "trickle-down" effect if the cards in the lower end have the same architecture as the higher end. In Nvidia's case this is true but not for AMD. AMD would sell more if they had released an entire product line based on Fiji. Either AMD doesn't have the resources (very likely) or they are putting everything into their next-gen cards. At this point it would really benefit AMD to be bought by a company like samsung who can provide fabs and money while AMD provides graphic and CPU IP for Samsung's various tablets and devices.

 

[cliffordcooley]

At this point it would really benefit AMD to be bought by a company like samsung who can provide fabs and money while AMD provides graphic and CPU IP for Samsung's various tablets and devices.

That would be one hell of a merger.

 

[dividebyzero]

I wonder if anyone has done a "trickle-down" study on GPUs...

Mercury Research - where the numbers from this article are derived from - compiled a study four years ago to add perspective on the "Halo effect" in graphics.

It can't be definitive mainly because the product/architecture cadence between the two vendors has differed in recent years. Nvidia also enjoys a certain " top of the mind" brand awareness that skews results - for example, AMD launched Evergreen in Q3 2009 when the company enjoyed a 43.8% market share. During the next two quarters their market share dropped to 34.7% even though Nvidia fielded near obsolete GTX 200 series cards in dwindling numbers as inventory was run out in preparation for Fermi

IE: If FuryX was outselling Titan/980Ti, would we see a corresponding boost in the rest of their cards?

Clearly, this was AMD's gamble. Selling 30K Fury/Fury X wouldn't come close to recouping the R&D, fabrication costs of a 596mm² GPU, higher costs associated with the interposer package, and AIO cooling. The gamble fell short - mainly because the Nvidia took a gamble themselves on raising the power limit on the 980 Ti which effectively cannibalized residual sales of the Titan X, but ensured that the 980 Ti had sufficient (over)clocking headroom to deny AMD's performance/mainstream products any reflected glory.
It won't deter them. The whole dual-GPU card industry is geared towards the same premise. If you can't gain the fastest GPU crown, then there's always hope with the worlds fastest card.

 

[madboyv1]

Unless I'm mistaken and you were trying to install this in some HTPC which would valid the space issue but not the other benefits.

With larger ITX cases like the Prodigy, I managed to fit two AIO coolers in it, but that's probably an exception lol...

 

[Cryio]

I think AMD is mostly affected by nonsese like "Nvidia outs more drivers than AMD !" even though 5 Nvidia drivers nodaways do the same thing as 1 AMD driver. Also, people don't understand how "Nvidia has better DX11 driver optimization" works and assume AMD is totally useless, YET most people use i3/i5s and therefore any AMD GPU will perform to the maximum of its extent.

 

[Arris]

My videographer friend just bought an AMD card since his software now uses OpenCL rather than CUDA only processing methods. Worked out cheaper and slightly better performance for him. But AMD have been on decline for a while. Their CPUs might not beat intel ones overall but for gaming they aren't that far behind at a lower cost. In fact the last AMD based machine I bought had the E-350 processor, which onboard graphics at the time in a netbook I bought my wife beat Intel's offering (Atoms and Celerons). Maybe they should indiegogo/kickstarter their next product

 

[Rage3D]

While it's certainly disappointing to see such uneven shares, that chart doesn't take into account laptops and APUs, not to mention the consoles.

I do wonder if putting so much work into Fiji was a worthwhile investment instead of putting out a 390X with GCN 1.2, a lower 384-bit bus with 6GB VRAM (lower power draw) and higher clocks/shaders. It would have helped to shift the whole rebrand critiques in my opinion.

 

[VitalyT]

What AMD has been doing over the last few years, they deserve to disappear completely, which is kind of a good riddance. The only reservation is the lack of competition it creates in both graphics and CPU alike.

We badly need new players.

 

[mosu]

Once upon a time there was a site where things got explained and readers could make their choices in an educated manner. Now all we have is fanboism and biased opinions, both interested or plain stupid kind of opinions.I' m too occupied and too lazy to write, in a foreign language for me, a complete analysis of testing results of both AMD and Nvidia cards, but it's obvious that regarding DX12 AMD beats the hell out of competition and looking in retrospective an analyst in good faith can explain why.Just look at the power consumption of an aptly DX12 Maxwell based chip compared with CGN1.0,CGN 1.1 or CGN1.2. So please, don't explain which team has better drivers or better coolers instead of pointing to features like SLI vs Crossfire or G-Sync vs Free Sync or True Audio and if you're honest AMD will emerge a better choice, at least in this context.

 

[dividebyzero]

While it's certainly disappointing to see such uneven shares, that chart doesn't take into account laptops and APUs, not to mention the consoles.

Mercury's figures generally include discrete (MXM) graphics cards- although they don't include IGP. If you were to factor in all graphics shipments, AMD actually looks worse off since it trails not only Intel (massively), but Nvidia - who don't sell APUs, and whose graphic chipset business is down to residual warranty inventory levels and barely worth mentioning. If 18% of discrete graphics isn't sobering enough, 10.7% of the combined graphics market should be.

I do wonder if putting so much work into Fiji was a worthwhile investment instead of putting out a 390X with GCN 1.2, a lower 384-bit bus with 6GB VRAM (lower power draw) and higher clocks/shaders. It would have helped to shift the whole rebrand critiques in my opinion.

Probably not. AMD's issues aren't really hardware related. It's all about brand perception (for consumers), and adherence to timetables, feature sets, and production for OEMs. When timetables slip, driver/software issues begin to haunt OEM support, and when the OEM/ODM can't rely on a reliable supply chain, they tend to scale back and take less risk. With less OEM models to choose from and a more restrictive feature set, that feeds back into the consumer perception. The classic vicious circle.
At this stage I doubt that the main bulk buying OEMs have that much faith in AMD. Carrizo seems MIA for many OEMs, and those OEMs that also cater to enterprise need look no further than AMD's abysmal Seattle + ARM + SeaMicro debacle of missed timetables, a feature set robbed of the only features that provided its marketing impetus (Freedom Fabric), and SeaMicro's unceremonious euthenasia. This came on top of Cray cutting AMD loose in the HPC sector (Piledriver/Steamroller timetable delays, doubts over AMD's interconnect strategy). While Cray is a relatively low-volume seller, they are extremely high profile.

 

[gponline]

What AMD have been doing over the last few years, they deserve to disappear completely, which is kind of a good riddance. The only reservation is the lack of competition it creates in both graphics and CPU alike.

We badly need new players.

I tottaly agree, we need at least one new player on this market, but it would be best to have two new players. I think AMD will let go this segment, so it needs "new blood".

 

[alabama man]

AMD wake up! hire some driver developers and stop crying for nvidia making theirs open. They're not gonna give you their years of work so you have to make your own drivers eventually and now would be the time.

 

[alabama man]

Once upon a time there was a site where things got explained and readers could make their choices in an educated manner. Now all we have is fanboism and biased opinions, both interested or plain stupid kind of opinions.I' m too occupied and too lazy to write, in a foreign language for me, a complete analysis of testing results of both AMD and Nvidia cards, but it's obvious that regarding DX12 AMD beats the hell out of competition and looking in retrospective an analyst in good faith can explain why.Just look at the power consumption of an aptly DX12 Maxwell based chip compared with CGN1.0,CGN 1.1 or CGN1.2. So please, don't explain which team has better drivers or better coolers instead of pointing to features like SLI vs Crossfire or G-Sync vs Free Sync or True Audio and if you're honest AMD will emerge a better choice, at least in this context.

Damn you start by ranting about how everyone is biased then start your amd fanboyism.

 

[alabama man]

I wonder if anyone has done a "trickle-down" study on GPUs...

That is, does overall market share in any way reflect what is happening at the top end?

IE: If FuryX was outselling Titan/980Ti, would we see a corresponding boost in the rest of their cards?

I ask this because while everyone seems to be focusing on the FuryX/980, clearly the vast majority of cards being sold are the "baby brothers" of these cards...

There's only a "trickle-down" effect if the cards in the lower end have the same architecture as the higher end. In Nvidia's case this is true but not for AMD. AMD would sell more if they had released an entire product line based on Fiji. Either AMD doesn't have the resources (very likely) or they are putting everything into their next-gen cards. At this point it would really benefit AMD to be bought by a company like samsung who can provide fabs and money while AMD provides graphic and CPU IP for Samsung's various tablets and devices.

AHAHAHAHAHAHAH samsung is such crap it would be the crappiest crap company making crap ever. Some decent high end phones but that doesn't help you make better on gpu market exept if you want to make mobilephone gpu.

 

[cliffordcooley]

AHAHAHAHAHAHAH samsung is such crap it would be the crappiest crap company making crap ever.

Samsung is not a bad company. I'd much rather have Samsung than a great majority of others.

Some decent high end phones but that doesn't help you make better on gpu market exept if you want to make mobilephone gpu.

Mobile phones are not the only product Samsung has at the table. Have you seen a phone with a 60 inch screen or a 500 GB SSD? What about blu-ray players or sound bars, have you seen those in a Phone? And if Samsung did buy out AMD, they would then (if they don't already) gain the necessary means to manufacture GPU's. All they would then need to do is manage it a bit better. Which they seem to be doing with the SSD market.

 

[OcelotRex]

Once upon a time there was a site where things got explained and readers could make their choices in an educated manner. Now all we have is fanboism and biased opinions, both interested or plain stupid kind of opinions.I' m too occupied and too lazy to write, in a foreign language for me, a complete analysis of testing results of both AMD and Nvidia cards, but it's obvious that regarding DX12 AMD beats the hell out of competition and looking in retrospective an analyst in good faith can explain why.Just look at the power consumption of an aptly DX12 Maxwell based chip compared with CGN1.0,CGN 1.1 or CGN1.2. So please, don't explain which team has better drivers or better coolers instead of pointing to features like SLI vs Crossfire or G-Sync vs Free Sync or True Audio and if you're honest AMD will emerge a better choice, at least in this context.

DX12 is in such a state of infancy there's no clear advantage at this point. By the time a winner in the DX12 realm is crowned and DX12 support is ubiquitous, not a novelty, both companies will have produced a few new lines of cards.

It appears though you have a heavy AMD bias so I am not sure why you would bring up drivers or Crossfire. Unless you're buying reference coolers are usually better from third party boards.

 

[Skidmarksdeluxe]

Lets look at AMDs console chip market share...

The market share may be high for the consoles but they aren't making much profit off it. This is the reason I heard that NV didn't care to lose this deal there wasn't enough money to be made on it at least with the margins the consoles makers wanted.

That's what is commonly believed but I think Nvidia were miffed at losing the deal to AMD. Had they won the deal they would've really stuck it to AMD and we don't need that.

 

[Skidmarksdeluxe]

I wonder if anyone has done a "trickle-down" study on GPUs...

That is, does overall market share in any way reflect what is happening at the top end?

IE: If FuryX was outselling Titan/980Ti, would we see a corresponding boost in the rest of their cards?

I ask this because while everyone seems to be focusing on the FuryX/980, clearly the vast majority of cards being sold are the "baby brothers" of these cards...

There's only a "trickle-down" effect if the cards in the lower end have the same architecture as the higher end. In Nvidia's case this is true but not for AMD. AMD would sell more if they had released an entire product line based on Fiji. Either AMD doesn't have the resources (very likely) or they are putting everything into their next-gen cards. At this point it would really benefit AMD to be bought by a company like samsung who can provide fabs and money while AMD provides graphic and CPU IP for Samsung's various tablets and devices.

AHAHAHAHAHAHAH samsung is such crap it would be the crappiest crap company making crap ever. Some decent high end phones but that doesn't help you make better on gpu market exept if you want to make mobilephone gpu.

With all the money Samsung makes from their crappy stuff, I'd sure like to be in on that action.
Would't you love to be able to make crap like theirs, sell it to billions of dupes and make more money than you'd know what to do with?

 

[amstech]

This ain't helping either:

 

[mosu]

[QUOTE="alabama man


Damn you start by ranting about how everyone is biased then start your amd fanboyism.[/QUOTE]
If I may say so, Damn yourself and save your money. I was just calling for a reality check and a decent dose of honesty and I also believe we need to see the whole picture about Intel, AMD, Nvidia, Via, IBM and other major players.

 

[Evernessince]

AMD wake up! hire some driver developers and stop crying for nvidia making theirs open. They're not gonna give you their years of work so you have to make your own drivers eventually and now would be the time.

Contrary to popular fanboy belief, AMD drivers are pretty good. They might not get crossfire profiles for new games out the door as quickly but the core experience is very good.

This ain't helping either:

I read that too. The problem with Tom's test, pointed out by readers, was that people knew it was a test between FreeSync and G-Sync. The problem with this is preconception bias. If anything, the chart proves something we already know, Nvidia has more a more fervorous and voluminous fan base. In addition, the people conducting the test also knew what each machine was. Knowing this they could have manipulated the test or it's participants.

 

[misor]

Perhaps it is time for amd to license hbm modules to NVidia and other interested parties and/or sell wholly or in part its gpu, cpu business to Google, Microsoft, or China.

 

[amstech]

I read that too. The problem with Tom's test, pointed out by readers, was that people knew it was a test between FreeSync and G-Sync. The problem with this is preconception bias. If anything, the chart proves something we already know, Nvidia has more a more fervorous and voluminous fan base. In addition, the people conducting the test also knew what each machine was. Knowing this they could have manipulated the test or it's participants.

Toms readers/posters are just as biased as everyone else. The test was not rigged, Gsync is superior and there are many tests comparing the two that support these results.
It was also available sooner.

 

[cldmstrsn]

You mean its a rebadge of their 200 series not 300.

 

[lripplinger]

Lets look at AMDs console chip market share...

That's actually very good point, especially since console gaming out numbers PC gaming(unfortunately). Let's just hope AMD's next generation of CPU's are as good as they've been hyping them up to be. I miss the days of the Athlon X2's wiping the floor with pentium 4's. Ever since conroe it's been downhill for AMD. I'd love to see the red team make a comeback, but until then I'm sticking with Intel and nVidia.

Ah yes, the good ole' days. I used to build systems with AMD chips all the time back in those days. Alas, AMD went to crap when they way over paid for ATI Technologies. That was the signal of the end of any hope AMD had of being a real competitor to Intel. But companies come and go, and if you go out of business, its because you made poor choices, and AMD has had some very poor CEO's.