Apple blames Intel for no USB 3.0 support

[sMILEY4ever]

Well, I agree with Intel. Why bother with USB 3.0 when they already know about something twice as fast.

 

[Burty117]

The thing is, Apple create the actual MotherBoards for there computers do they not?
Intel supply the chipset.

Surely just installing the USB3 chip on the motherboard and updating OSX to use the chip is the easyest option? lots of motherboard Manufacturers can do it such as Asus and Gigabyte, why can't Apple?

 

[Burty117]

Also to add, if i'm going to spend £1500 on a Laptop i would "Expect" USB3 support!

 

[Se7enVII]

Would have been cool to see USB3 adopted earlier but LightPeak should make things interesting too!

 

[Vrmithrax]

Granted, LightPeak is a product concept with phenomenal potential. But, that's just what it is right now: potential. When it arrives, it will be like every other new technology that hits the marketplace - it will be expensive, hard to find compatible peripherals, etc. Full scale adoption will take a while, just as USB took a while to be adopted.

So, in the meantime, rather than giving consumers the option of using the readily available (and already widely adopted) USB 3.0 equipment, Intel is basically holding the industry hostage by refusing to support it. It's a classic case of "when I get it, my ball is going to be WAY better than your ball, so until then I'm just not playing!" As far as a marketing strategy for Intel, it's smart, but also very stupid. Smart, because they are trying to stem the tide of USB 3.0 adoption, by making it seem like it's not an "industry-wide" platform (the less people that jump to 3.0, the more they can woo to LightPeak). But it's stupid because consumers WANT the option, and Intel is refusing to provide it. Ticking off your customer base isn't the greatest strategy, usually.

It seems a bit petty and shortsighted to me (and apparently many many others). After all, the chipsets being provided now won't work with LightPeak anyhow, they will require a revision to natively support it. So, rather than make a chipset with SOME high speed provisions now, they are artificially retarding the current offerings, until they make a whole new setup for their LightPeak technology. Honestly, I'm a bit surprised no lawyers have jumped in with screams of anti-competitive practices and thrown yet another lawsuit at Intel (since that seems to be the "in" thing to do these days).

 

[wiak]

Light Peak is useless atm, PCI Express is to slow for it and USB 3.0 even gets bottlenecked by current PCI Express 2.x, given the fact that USB 3.0 is backwards compitable with USB 1.x and USB 2.0 why do you want Light Peak then?, if you say harddrive, then harddrives cant even hit SATA 1.5Gbps speeds yet, SSDs might but then light peak is bottlenecked by PCI Express

USB 3.0 is great atm, Light Peak will be useful in 10 year or something other than that its a waste of time

 

[VitaminC]

Honestly now, I don't need USB3 for my keyboard/mouse/Ipod/Portable Hard Drive/GPS/thumb drive(bare used anymore due to dropbox) to run at there max potential. So, i don't need another freaking port i'm not going to use, but pay a premium for when i buy my next motherboard.

 

[bioflex]

well whats Light peak if i may ask?.....i never heard of it, could it be like some other interface like fire wire or usb or what?.......any way although i think is going to be great, i mean just look at how long it takes to get bigger drives on a usb 2.0 pen drive.

 

[ucould2]

vitaminc said:
Honestly now, I don't need USB3 for my keyboard/mouse/Ipod/Portable Hard Drive/GPS/thumb drive(bare used anymore due to dropbox) to run at there max potential. So, i don't need another freaking port i'm not going to use, but pay a premium for when i buy my next motherboard.

That could be another reason not to adopt a "universal USB-3.0 platform" If you wanted to have higher retail prices a for longer period of time. What better way of controling that than owning the replication rights (copyright) eg. the automatic transmission in motor vehicles was always the more expensive or additional cost to the purchase price.
My guess is they (Intel) walk into their local computer store and looking at the "multi-card reader" in the bubble wrap hanging, cheaply off the hook remark where is the "Intel Marketing Share" in that rock-bottom pricing?

 

[nazartp]

slh28 said:
Lightpeak is definitely preferable over USB 3, and I can't help but feel that USB 3 is doomed without the support of someone like Intel. I bought a USB 3 mobo several months ago and don't have any devices connected to those ports.

There are quite a few hard drive enclosures that support USB 3. I bought one to connect an external back-up. In all honesty, all USB 3 needs is external drive manufacturers to get on board. The prime use for high speed external port is the large scale storage and USB 2 is not cutting the mustard with 2 TB hard drives out in the wild.

 

[buttus]

It Apple creates it, then it is new, revolutionary and inventive....but if Intel or anyone else invents it (Adobe anyone?) then it isn't "there" yet, or not up to Apple standards, or sub par and the tsk tsk finger pointing begins.

Don't get me wrong. I do love Apple products. But the pompus arrogance of the company is flat out distasteful.

 

[9Nails]

This makes me wonder what exactly is Apple doing with their R&D money! They have the cash to buy their own chip design and make a chipset supporting all the features that the customer is asking for and anything that they want. They are a hardware design business primarily, and software design company as secondary. It wouldn't be the first time that Apple took a leap and stood behind a technology (SCSI, Appletalk, Firewire, Bonjour, etc). For them to sit on a mountain of cash and blame a partner for their shortcomings is just lazy.

 

[Demons]

Oh yes, it's all intel's fault. Ever heard of an expaintion card... or better yet, your own on board add on. Apple is all about making their own stuff anyway. Is it so hard to add USB 3.0 to your hardware.

 

[frodough]

I bet apple will sue, hell they sue so many ppl it's like eating a piece of candy to them. if they like proprietary connections they should just make their own apple-to-apple-talk crap. beggars cant be choosers if you got the money and dont wanna wait, DIY

 

[AbsolutGaloot]

I'm sure lightpeak is neat and all, but if it's not done yet, Intel should put out USB 3.0 and stop making us wait.

 

[TorturedChaos]

What I want to know is why he is blaming Mac's lacking of USB3 on Intel. I know Intel hasn't started supporting it yet, but plenty of Mobo have 3rd party chips installed on them that do. Why can't Apple get one of those 3rd party compaines to make they a batch of chips, and Apple writes the support into Mac OS - hey USB3!!!

Sounds more like Apple is being lazy and pushing the issue off on Intel as a scapegoat.

 

[whiteandnerdy]

i think they should wait for lightpeak. i only have one usb 3.0 device and thats my new external. i see many more devices becoming available for light peak if intel supports it.

 

[SNGX1275]

Also to add, if i'm going to spend £1500 on a Laptop i would "Expect" USB3 support!

There are less than a handful at any price that support USB 3 right now.

 

[blimp01]

i dont even use USB3 because all i do is use a USB mouse/keyboard lol

 

[HaMsTeYr]

I think that they're really putting all of their money into light peak at the expense of isolating themselves from the world... Sure light peak is amazing, but will it have arrived in time before everyone starts using usb3 and it becomes the next firewire

 

[hitech0101]

Apple blames intel for what ? Apple if is dependent on intel rolling out on USB 3.0 they have some issues.Besides apple's policy has made Mac not polupar they restricted everything & now they are paying & not able to keep up microsoft OS & do not have control on the PC market.Intel has a good reason to delay it why not? Everyone is worried what they can do to increase their profits.

 

[kaonis92]

Intel's delays are understandable, they are trying to make fibers an affordable techology available to everyone, something not easy.

 

[acecom]

The argument over Intel's decision not to build USB3.0 into its Sandy Bridge chipsets is sterile. One can safely assume that motherboards will just ship with 3rd Party USB3.0 Chipsets in the meantime. Npthing to stop Apple doing the same. They just want a free ride rather than having to provide support through their O.S

 

[Puiu]

They are taking a really big risk with Light Peak. We'll see what they do with it. If it's as great as they then it might be worth the wait.

 

[klepto12]

I understand lightpeak but i still think there is a place for usb 3.0 since we all have tons of usb related items intel could have lightpeak and usb 3.0 but like someone else pointed out there is nothing that can do that kind of bandwidth anyway while usb 3.0 would be amazing right now and way faster than what we have.