(iPods have sold over 100 million in comparison)

Creative, a worldwide leader in digital entertainment products, announces that it has now shipped a total of 25 million MP3 players. Creative is recognized as number two in global unit shipments in the IDC March 2007 report on worldwide and U.S. flash and HDD-based portable media player shipments.

“Shipment of 25 million MP3 players marks a major milestone in Creative history, as our player unit volume exceeds the combined unit sales from some of the biggest names in consumer electronics,” said Sim Wong Hoo, chairman and CEO of Creative. “We believe that we now have our strongest line-up of MP3 and portable media players ever, as we continue to innovate with our recently introduced ZEN® Stone, ZEN Stone Plus, and the credit card-sized ZEN.”

Creative shipped its first flash memory-based player in 1999, and in 2000 launched the Creative DAP Jukebox high-capacity hard drive-based player, stealing headlines all over the world. The subsequent launch of the Creative MuVo® and Creative ZEN family of players received tremendous critical acclaim. In addition to Creative winning three consecutive Best of CES awards for three different portable media players, the Creative ZEN Vision:M won the overall Best in Show award at the Consumer Electronics Show in 2006, beating products from more than 2500 other companies.