Dell simplifies marketing strategy, kills Adamo brand

By Emil
Oct 21, 2010
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  1. Dell's marketing strategy is changing: Inspiron, XPS, and Alienware will be the only core brands the company will use going forward. The restructuring will thus see the death of the Adamo premium brand, according to Engadget. The company has been silently cutting down production volumes of the thin notebooks, and while the original Adamo and the Adamo XPS will be killed off, similar products will be coming to the XPS line early next year.

    Read the whole story
  2. treeski

    treeski TechSpot Guru Posts: 867   +128

    I hope they continue some form of slim model. The current slim adamos are VERY good looking computers...
  3. Rick

    Rick TechSpot Staff Posts: 6,304   +52 Staff Member

    The prices on the Adamo have dropped a lot. I was seeing 'sale' deals for $799 with an SSD drive.

    I think what kills this computer is how unattractive a ULV CPU is to most people. It's truly a niche item. It would have had a chance if they put a full fledged CPU in it.
  4. Pretty smart move to kill off the brand adamo, I can honestly say I have never heard of it until right now. Now I haven't ever looked for a laptop but I have still heard of many other brands.


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