EA to fend off used game sales with "Online Pass"

By Jos
May 11, 2010
  1. It's no secret how most video game developers and publishers feel about the second hand market, but it seems Electronic Arts has actually devised a plan to make up for the lost sales. Beginning with Tiger Woods PGA Tour 11, players will need an "Online Pass" to enjoy the game over Xbox Live or the PlayStation Network. These passes are included with new copies of the game, but second hand buyers will have to purchase another pass for $10.

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  2. TomSEA

    TomSEA TechSpot Chancellor Posts: 2,550   +594

    "In other words, it will help them rake in bigger profits."

    NO...really?? :p
  3. GAAAAAAAAAAAAWD like I needed another reason to HATE EA...I really wouldn't care if this remained exclusive to sports titles, but I wouldn't count on it...
  4. Vrmithrax

    Vrmithrax TechSpot Paladin Posts: 1,285   +238

    Been reading about this in other sites as well... It's definitely a polarizing subject: either you love the used game market and feel EA is evil and greedy, or you side with EA and feel the used game market (and outfits like GameStop) are killing the industry anyhow. Not much gray area in between, really.

    I guess I'm one of the few that can see both sides of the coin, but in the end I still side against EA on this one. Greed is greed. But, I do have to admire the tenacity and thought behind it... Rather than just switching to a "one code, one owner" policy (like we usually get with digital distribution), EA has found a method to glean a little money off the used game market, without stifling or destroying it and causing a massive backlash. I just think they are charging too much for the online privilege, and a $5 fee would be much easier to swallow (10% of the average MSRP of a new game vs. the 20% they want now).
  5. Vrmithrax

    Vrmithrax TechSpot Paladin Posts: 1,285   +238

    It won't... It will slowly spread to all multiplayer and/or online content. And, if enough sheep support the move, it will spread to other gaming publishers as well.

    At least it only affects the used game market...
  6. I have several friend who have multiple consoles in the same house. Now what do you do? Can you bring the game to a friends house to play now? Not just the used game market!
  7. Chazz

    Chazz TS Evangelist Posts: 668   +72

    I support this move. Simply because EA is not harming it's regular customers like they've done in the past(and current I guess) with DRM. I hope this is a success and it makes them look at DRM in a new light.
  8. Vrmithrax

    Vrmithrax TechSpot Paladin Posts: 1,285   +238

    From the reports I've been reading, this move is tied to an online account that you must activate when you first get the product (either new or for $10 if it's secondhand). Once you've done that, you should have online privileges for that game no matter where you are playing from - you just have to log in to your EA account. Feel any better?
  9. Vrmithrax

    Vrmithrax TechSpot Paladin Posts: 1,285   +238

    You know, I hadn't looked at it from a DRM standpoint... This is basically a $10 payoff to look the other way, if you think about it. EA doesn't care where you got the copy of the game, if it's legit, whatever - give them $10 and they'll let you in.

    Kind of brilliant, in a twisted sort of way. Keep skimming $10 off a product as it skips from hand to hand, but only have to pay to package and distribute it once.
  10. Darkshadoe

    Darkshadoe TS Guru Posts: 571   +112

    I can't wait for the auto makers to adopt this. Just think of the money they can make too.
    You buy a used car and can drive it for seven days then you have to send Ford or Chevy a $1000 fee to drive it after your seven days are up. What a money maker! Why stop there? we can create jobs with all this new found income. Companies can hire individuals to go to thrift stores and the Salvation Army stores and charge customers for buying secondhand products. I'm sure George Foreman would love the extra income when someone buys a used George Foreman Grill. (/sarcasm)

    This isn't even about piracy..its about legitimate business. GameStop has the right to sell used games just like used car dealers sell cars. Software companies just want to be able to sell the same product as many times as they can.
  11. mattfrompa

    mattfrompa TS Guru Posts: 490   +16

    Hmm I wonder how the EA account will work...hopefully there will be a way to "illegally" pass along the account to the next owner, without giving away any real personal information, and just a login.
  12. Burty117

    Burty117 TechSpot Chancellor Posts: 2,885   +642

    GameStop is just as legit as EA are, you don't really have an arguement there.

    Well of cause they do! why would they want to stop making profit?

    This is actually very clever for EA...Too clever infact, I bet Infinity Ward (or whatever the new company name is) had something to do with this! =P

    Good question! i guess you need to pay for it somehow and gets linked to you credit/debit card??
  13. Tekkaraiden

    Tekkaraiden TS Evangelist Posts: 990   +90

    So older used sports titles that already don't sell well, will sell even worse. I can see retailers resorting to refusing to take them in on trade (which in effect would do exactly what ea wants).
  14. tengeta

    tengeta TS Enthusiast Posts: 612

    Haven't bought an EA game since 2005 and man, they keep making it easier.
  15. Badfinger

    Badfinger TS Rookie Posts: 155

    EA hasn't been cool since like Archon/Mule/7 Cities of Gold were out, where's the 21st century upgrade on those games?
  16. Gamestop is going to lose a lot of if used game market because essentially it will cost more than to buy new.
  17. RealXboxMaster

    RealXboxMaster TS Rookie Posts: 139

    I never liked EA and will never buy EA games.
  18. RealXboxMaster

    RealXboxMaster TS Rookie Posts: 139

    This message goes to Moore. Your a trader and a You guys are doing this because , people like me know NOT to buy your crappy, shi..y overpriced games. So instead of customers buying it new, you want to charge the customer for a used game a $ 10 fee so they can play online. Total RIPPOFF! And for GameStop, They are another rippoff store that I stay away from. If you bring them few excellent games they will give you sh.t for it. They don't even give you cash, only store crdit. Take my advise, Sell it on Ebay and you will see for your self how much more you will get for your used games or systems.
  19. RealXboxMaster

    RealXboxMaster TS Rookie Posts: 139

    EA is just looking for a way to make more profit from customers. EA should focus more on retail stores like GameStop that sells used games and charge them that $10 fee ,then Gamestop can pass it along to customers if they decide to purchase their crappy Used or New games.
  20. RealXboxMaster

    RealXboxMaster TS Rookie Posts: 139

    EA is just looking for a way to make more profit from customers. EA should focus more on retail stores like GameStop that sells used games and charge them that $10 fee ,then Gamestop can pass it along to customers if they decide to purchase their crappy Used or New games.
  21. Relic

    Relic TechSpot Chancellor Posts: 1,379   +16

    Not surprising in the least that EA is doing this as they've been talking about this project ten dollars for some time. This is by no means a pro-gamer decision or even consumer decision in general and I'm a little disappointed with them. Then again they are a business and making as much profit as they can even at some consumers expense is just the way it is.

    I wasn't to upset with the day-one free DLC package as I didn't feel they would exclude game/story breaking material. But with removing features such as online play makes it pretty clear they want to devalue your game if resold subsequently also hurting others. Any company to me that tries to devalue my right to the first-sale doctrine I won't be happy with, even though I rarely buy or sell used games. Then again I'm a PC gamer and I'm rather familiar with this fight, and on the software side their have been some interesting legal battles.
  22. Tomorrow_Rains

    Tomorrow_Rains TS Enthusiast Posts: 156

    Whoa...Wait a second so Every used EA game i buy requires me to pay 10 dollars each game inorder to play each game online...So Xbox live is 50 a year, the used game is about 40, plus the 10 online fee (not including tax) multiply that by the amount of used games you decide to buy?

    Looks like EA just lost a customer.
  23. Richy2k9

    Richy2k9 TS Enthusiast Posts: 515

    hello ...

    i'll say no to this, go for it & i'll stop buying your games on any platform!

    i made my point on another post here & even if i agree partly with the idea & reasons behind this, it will not be good if they don't implement it right, a bit like the Ubisoft DRM nightmare, it made me stop buying their PC games!

    If EA want more money from second hand sale, must work harder & invest more to put forward a model that would take in consideration that people can have multiple accounts, gaming hardware & locations. So what will they check? an account (the EA account)? - this can be shared!, the machine ? - this can be broken & replaced, someone can have more than one!!!

    no game publisher or developer should try to control what people do with their "own" purchased copy, I'm OK for a paid service that is free for a first use, but how would you know that it's not the same owner, just having new hardware or account!

    Don't go that way, for we as gamers, won't follow you!

  24. nestorius

    nestorius TS Member Posts: 26

    This would equate to me purchasing a book that I place on the table next to my sofa and everyone that picks it up to thumb thru it would be charged a fee. Nope Turds of EA, I believe the end users of your product will vote with their pocketbooks and just play the games without a surcharge. Go broke you greedy people!
  25. This is ridiculous!!!!! It's like buy a music cd and the artist saying that only you can listen to it, and if anybody else listens to it we want more money... Just stupid.
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