Hardware Canucks has an interesting article on the GF100 and how it will probably fare against the HD 5870. While this is still all speculation, it seems that the GTX 480 as it will be called will definitely beat the HD 5870 but fall short against the HD 5970. ATI will hang on to the performance crown for now while Nvidia will again have the fastest single GPU. I don't expect the GTX 480 to be cheap. Most likely boards will cost in the area of $499 and possibly higher with the expected high demand for the product. With the HD 5870 positioned at approx. $400, ATI would not have to lower it by much to have it remain competitive. I still think we will see a price cut by ATI as soon as GTX 480 launches.