ASUS mainboard high temperature is main concern. Hopefully ASUS can improve the new design. It is not fancy heat sink can win people heart but effectiveness and efficiency will give a better result. Secondly is features offered. The other features main draw back, i would say the epu engines. The graphic phase is not activated if you are not using ASUS GPU. I hope ASUS can be a bit generous to provide a solution. A more depth improvement for this area. Third, the Raid and AHCI driver must be extracted to floppy by using OS. Only expert can do if they want to activate AHCI or RAID after installation from SATA as IDE. Gigabyte will load the driver 1st if you set the SATA to AHCI with single HDD. Easier for normal User to setup OS. Future improvement is looking forward. Dual bios features from Gigabyte is a plus. The only MSI the admire me is the Dr mos. Dr mos is real power efficient. Hopefully ASUS can come up with new solution. The most satisfaction ASUS mainboard i use is P4P800SE. Hopefully, in future ASUS can build more features and maintain its finest quality products. As i said effectiveness and efficiency come 1st. Second, made us easy in OS installation.

I'm a asus fan, i hope they can turn it around... i'v heard and have had so many problems with gigabyte, few doa's and memory compatiliby issues.

I have always bought from either company. Whenever i need to build a computer for someone, or make my own, i will jump on the MSY website (The cheapest store here in aus) and compare boards from Asus and Gigabyte. From my experience both have been good quality, and i would always buy from either one. It's just a matter of price after that.

Good to knw gigabyte is taking over number one position. I primarily feel this because it seems like Asus is only making high end mbd considering gamers in mind. I mean these days the focus is only on gamers and not enthusiastics & extreme users who loves games & multimedia both along with good value for money price tag. I agree Asus has good new technologies like bluetooth indicators & others but whats the use as i m not willing to buy motherboard with plenty of PCIe 2.0 x16 when i am only going to use 1 graphics card. I want more PCIe x1 & more pci slots for installing 2 TV Tuners, 2 Soundcard & other old as well as new cards. Gigabyte has understood this and they made motherboard taking us in mind. They have all the connectivities incl USB3, SATA3 & dual lan is also important. What i would love to see is atleast 3PCI slot, 3 PCIe slots & WiFi, bluetooth incl in the motherboard which will also free my usb ports & other connectivity. I use only single high end graphics card so i dont need those fancy options of having more then one PCIe 2.0 as it is used only for the same. Lets see who understands users like me and build future model of motherboards. Ohh ya i forgot to mention along with this i want to see X-fi quality sound drivers and connectivity with seperate bracket in expansion slot. I am planning to see these features on LGA11xx mdb or mb. ThankGod finally i got a chance to say something which i always wanted to say to these motherboard manufactures.

this will surely lead to a price war! and the result will be that many good motherboards will be available for a cheap price! YIPPEE!
personally i feel both are awesome companies!
lets wait and watch!

My gigabyte motherboard has been giving me trouble for a while now. The clock died and now my entire PC is MIA. And now there arent any socket 939 motherboards with pci express. But a price war is always handy.

may the better company win, I just want to see a quality product at a reasonable price

I'm in favor of a price war too! Hehe! Who wouldn't be? I've always been faithful to Asus ever since I bought my first computer, but I've built several computers for friends and family with Gigabyte boards. Never had a serious problem with either brand, so I guess it comes down to price. So go on, let's get started with the price war already!... ;-)

The bottom line is quality, features, and price. Give me what I want and you got yourself a customer.

I used to think Gigabyte was a bit of a budget mobo maker because of their low prices but over time it turns out they actually make excellent quality mobos.

But P55 and X58 boards are still way too expensive though, let's hope Gigabyte doesn't start abusing their position and start charging premiums for their products.

this could be a sign that gigabyte would be more dominant over asus in motherboard market...

I've never used Gigabytes boards but I do respect their products. Both my boxes are running the same Asus board (P5Q Premium) and it's a fine piece of hardware but competition is a good thing. Let's hope this leads to better products and lower prices from both companies.

Price war? Did I hear price war?

Asus has always been my motherboard of choice, but I usually go with whatever I can afford when I'm shopping around.. which generally means not an Asus. That being said, I do also enjoy MSI motherboards. I haven't had any problems with my current one or the one I had two builds ago.

I think that was the whole point of this thread.

Oh, quality motherboard price war. Just in time for the summer build session, please!

I just had a terrible experience with my 1st Asus MB. An ASUS M3N78 Pro i had it for about a year then it went bad.... My brother is still running his old Gigabyte MB after 4+ years.

So now that im in the market for a new MB for a windows 7/Quad core AMD build...im looking at Gigabyte. Forget Asus.

I've also used gigabyte for my first custom build , I really put a well thought in it and , Asus just never looked interesting , cause many mainstream pc manufacturers use asus , a lot of asus products are well redesigned OEMs , I won't say this for motherboards , they have some of the top tier , but it's just for my needs that I felt gigabyte to be more of a good choice , looking at dualbios which saved my whole mobo from RMA. And Award bios is much better than AMI(features) , or whatever asus uses.

To add too it , it has been reported asus mobos have their chips much more hotter and the heat is much more spread on the large portion of the motherboard , plus , the asus EPU chip , is a lie.

not to mention a shipload of complaint threads in their forums about problems and failures of asus mobos

Both brands are really good and they both deserve lots of sales. Personally when I buy a motherboard I narrow now to what socket and chipset, then choose the best motherboard from that batch regardless of brand. But I won't buy crappy Abit boards or something only good boards like MSI, Gigabyte, Asus, you know the major good ones.

Nice, good for Gigabyte. There mobo are always efficient, and GREEN!! I think they will surpass Asus to be honest I didn't even know that Asus was @ the top I actually thought Gigabyte was because on pretty much any site I go to look for motherboard the majority of the board I see are all Gigabyte. I love the fact they have a quite variety of board that support pretty much all of the newest chipsets and peripherals- and oh one of the first to introduce USB 3.0 and the new version of SATA on motherboards! There probably will be a price war, and my next motherboard is probably gonna be Gigabyte. Asus better step there game up, though I'm not against Asus in any way they make incredible laptops maybe that's whats bringing them down, maybe motherboards isn't there main focus they did declined to not comment on the market speculation, whats sup Asus?

Gigabyte seems to be making real effort with respect to their "ultra durable" series motherboards ("all solid capacitor"). As most of you probably know, electrolytic capacitor issues take down thousands of Emachines mobos.

I feel confident when I purchase a Gigabyte board, that it will probably live a long time. Whether this is belief system generated by advertising, or is fact, I'll have to get back to you in a few years.