HTC aims for a comeback with HTC One flagship smartphone

Just as point on old OS for phone, Samsung are releasing an upgrade of OS on Galaxy S3 to 4.2.1, while HTC proposes or releases a new phone with a OS that is a generation behind. Instead of just releasing new phones, support existing products. It is easier to maintain support brand loyalty, than push sales, and can only be done when people have the sense that a company actual values their clients by supporting their existing products.