It probably would have been better to simply acknowledge that they were playing a video from the the start and claim technical difficulties. Anything other than this awkwardness.

that's a little embarrassing...

This is pathetic on almost every level. Added at the last minute? That's a fail on management/planning. Fake "demonstration" shows they think it's acceptable to outright lie to their fans/customers. Not being honest and admitting they didn't have a live demo ready and were actually going to show pre-recorded video shows that they are just plain unprofessional.

Also, there is no way that footage was recorded from the Ivy hardware it was supposedly representing because if it was they would have been running both the recording software (Fraps?) and the game itself, which would have butchered performance, so obviously something more powerful than the Ivy Bridge hardware was used when recording that footage.

Now I know there is also a video showing the game on the hardware, but that doesn't clear Intel of the glorious ways in which they screwed up so badly here.

I have need for speed and want to know where you get the steering wheel? It isn't anything like driving with arrow keys.

+1 for using VLC.

Totally agree. They could have said, we have some last minute footage to show of a race game running on our hardware...

+1 G1 & Mathew: Probably some marketing guy got ahead of himself totally ignoring the ethical side of this. Anyway, good to see that at least they were not misrepresenting anything.

Still waiting for the comment from the Intel sheep to come in justifying this.

Don't you hate it when you just want to go super troll on someone and nobody obliges?

Hahahahaha that was so stupid. LMFAO

Now really since Intel seems unable to develop a decent GPU even if they are a big company why the **** they don't just buy a company like Imagination Technologies with their PowerVR line of GPU's since Intel has such a big amount of cash buying that company would be as easy as that.
I don't see what they waiting for ? they might be calling themselves Intel but hell they are stupid as **** at taking business decisions.

Given how close Intel to everyone, it's almost like catching your girlfriend faking it...

It looked like the logitech g25 steering wheel, but I could be wrong. I have a g25 and it is a great wheel!

You do realize that their graphics are built into the CPU? AMD managed to add some decent video, but they made also a quad core with similar performance to a dual core.

nice job intel . really that's one of the funniest videos i have ever seen.

That is a notebook seems to large to be an ultrabook btw still fail

They probably had to use AMD graphics to get it to look like a game rather then a series of still shots....everyone knows Intel could not design a graphics chip if their life depended on it.

...and bumped by wizardB

/golf clap

An example of how are you kidding companies we live users.