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Lenovo hires Ashton Kutcher as product engineer, celebrity endorser

By Shawn Knight
Oct 30, 2013
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  1. Product engineer and celebrity endorser typically aren’t two job titles that you’d find on an individual’s resume but that’s the exact role (no pun intended) that actor Ashton Kutcher will fulfill in his new position with Lenovo.
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  2. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,752   +1,106

    He's not really Steve Jobs, Lenovo, he just played him in the movie.
     
  3. Lol exactly what I thought. Seems like everyone's smoking something nowadays.
     
  4. VitalyT

    VitalyT Russ-Puss Posts: 3,154   +1,429

    I know Hollywood can be confusing to viewers, but somebody should tell Lenovo that Kutcher isn't Jobs...
     
    wastedkill likes this.
  5. insect

    insect TS Evangelist Posts: 315   +114

    I actually read the whole article and learned a lot about Ashton. As much as I hate his "comedy", he seems to be very bright and actually capable of fulfilling the role.
     
    Arris likes this.
  6. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,505   +2,055

    I may have had a more sarky comment to make if I'd ever heard of him.
     
  7. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,555   +2,899

  8. hitech0101

    hitech0101 TS Guru Posts: 435   +24

    He did a biopic on jobs,plays a software billionaire on a sitcom this seems like his next movie role than a job.
     
  9. mctommy

    mctommy TS Booster Posts: 190   +30

    It's a great marketing hire.
     
  10. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,505   +2,055

    You da man. Whether we get/got this show in South Africa, I don't know. Apart from sport & doccies I don't watch much else. In fact the last movie I watched was 'Titanic' and that was only because the ship itself fascinated me. Not the movie. :(
     
  11. Trillionsin

    Trillionsin TS Evangelist Posts: 1,323   +135

    Fail.
     
  12. Julio Franco

    Julio Franco TechSpot Editor Posts: 7,059   +646

    I think it's a smart marketing move considering Lenovo already produces great hardware all around, they just need to appeal to the masses to give it a try. On the other hand, Kutcher may better not get caught using an iPad or Macbook while at home, otherwise it's going to be a big fail for Lenovo.
     
    cliffordcooley likes this.
  13. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,555   +2,899

    Ohh, that would be so hilarious.
     
  14. Jad Chaar

    Jad Chaar TS Evangelist Posts: 6,477   +965

    I laughed when I saw this
     
  15. Xclusiveitalian

    Xclusiveitalian TS Evangelist Posts: 699   +58

    What is this world coming to -_-
     
  16. tonylukac

    tonylukac TS Evangelist Posts: 1,310   +56

    You would think Apple would have hired him;
     
  17. devicefix

    devicefix TS Rookie

    Please research this: If I'm correct, Ashton only lasted one semester as a Biochemistry major, before he dropped out under the cloud of academic probation. Nice try though. What exactly did he learn in ninety days? Apparently a language barrier and the starstruck Lenovo thinks that he's a Mechanical or Computer Engineer. An endorsement is all they really have, but just how much of that will translate to sales?
     

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