LG's 2021 TVs include a 'Game Optimizer' and native Google Stadia and GeForce Now apps

[Cal Jeffrey]

The big picture: The 2020 gaming boom has clearly had an impact on television manufacturers. LG unveiled its 2021 lineup of smart TVs with gamer-centric features, including settings, and native game streaming.

At CES 2021, LG unveiled its newest TVs featuring the latest technologies. One feature coming to sets is what LG calls "Game Optimizer." The menu option allows users to tweak settings to their preference or even on a per-game-basis. It comes standard, starting with units scheduled to launch in the first half of 2021.

Game Optimizer has settings to reduce blue light, prevent input lag, turn on variable refresh rate (VRR), and activate FreeSync. LG TVs have been G-Sync compatible by default since 2019.

LG has also leveraged its AI processor to adjust the picture and sound automatically. The sets can detect specific genres, including first-person shooters, RPGs, and real-time strategy games, and tweak the image and audio to enhance the game-playing experience.

Cloud gaming showed no indication of slowing down during 2020, with even more companies looking to get in on the action. Seeing this trend, LG will begin featuring Google Stadia and GeForce Now natively starting in the second half of 2021.

Stadia will land first, with subscribers being able to log in to their accounts and start playing without the need for a Chromecast Ultra. LG will add the GeForce Now app a bit later in 2021, but LG did not have specifics.

The pandemic, cloud-gaming bandwagon, and next-gen consoles drove a gaming boom throughout 2020. With no signs of slowing down, perhaps it is no surprise that OEMs are gearing some of their products to emphasize the growing gaming element.

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[gamerk2]

Say what you will about OLED and it's issues, but LG is damn well trying to make it work. With smaller panels now in production and a 31.5" monitor on the way (oddly only 60Hz though...) it's clear LG is trying to make this work with PCs.

Note: Owns and uses an LG B6 as my primary display

 

[Mr Majestyk]

LG have great tech but I would never touch their products again their customer support is a joke. The great shame is in Australia Panasonic pulled out of the market as they were hands down the best TV's we could get and far more reliable. Now we are down to Sony and LG until Samesung starts to offer its QD-OLED, whenever that is. My next TV will probably be a Sony reluctantly, but my Panasonic plasma is still going strong so I'm in no rush. So sad to still see Sony not offering micro-LED.

 

[mbrowne5061]

LG have great tech but I would never touch their products again their customer support is a joke. The great shame is in Australia Panasonic pulled out of the market as they were hands down the best TV's we could get and far more reliable. Now we are down to Sony and LG until Samesung starts to offer its QD-OLED, whenever that is. My next TV will probably be a Sony reluctantly, but my Panasonic plasma is still going strong so I'm in no rush. So sad to still see Sony not offering micro-LED.

I don't think I will touch another Samsung TV again, after finding out what the software experience is like - and I don't mean the Smart capabilities. Just the menu navigation and finding settings is bad enough. If you use the Smart TV aspects, it pushes ads and auto-installs adware apps you didn't ask for. Mine also sometimes turns itself back on a few seconds after I turn it off.

 

[Sorileus86]

I wont buy another Samsung TV anytime soon, had a 43" 4K Curved that died just after the warranty, and to get it repaired would have cost the same as when I 1st bought the TV, and that was going through Samsung for the repairs...

So I ended up getting a 43" Sony 4K instead, haven't had a single issue since.