TechSpot

Lightning Bolt is AMD's answer to Intel's Thunderbolt

By Jos
Jan 13, 2012
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  1. AMD has been quietly demonstrating a cost-effective alternative to Thunderbolt at CES. It's unimaginatively called Lightning Bolt and, according to the company, it will deliver USB 3.0, DisplayPort and power…

    Read the whole story
  2. dividebyzero

    dividebyzero trainee n00b Posts: 4,819   +651

    .....

    /awaits inevitable lawsuit from Steven Seagal
    //awaits inevitable comparison between Steven Seagal and AMD
  3. Relic

    Relic TechSpot Chancellor Posts: 1,392   +16

    Lighting bolt will always remind me of that LARPing kid.
  4. why does AMD "copies" every naming system by intel?

    can AMD just call their new product as USB3+ ?
  5. Wouldnt that be copying google+ ?
  6. Eddo22

    Eddo22 TechSpot Enthusiast Posts: 149

    AMD didn't copy the name. They corrected it technically since there is no such thing as a thunderbolt.
  7. venomblade

    venomblade Newcomer, in training Posts: 69

    Ugh I knew they were starting a trend with this when I saw AMD's A8 3670K and 3870K. <--- Oh the number looks bigger than 2500/2600/2700K, must be better! lol..
  8. dividebyzero

    dividebyzero trainee n00b Posts: 4,819   +651

    Maybe from a Westernized scientific viewpoint. Other cultures have a different viewpoint....It's also a prominent heraldic symbol(1) (2)...not planning a drive to correct all the world's mythic and religious iconography are you?

    The most likely expanation for AMD's name usage is that their PR/Marketing department still can't think their way out of a phone booth without help...at least it's a step up from portraying themselves as failed cosplay devotees in some bizarro universe where Intel lives in fear of the FX brand.
    AMD being cheeky and taking the 3xxx numbers knowing that Intel would be using the same numbering system for Sandy Bridge-E/Ivy Bridge. Looks great especially since they've appropriated the "K" suffix for unlocked multiplier as well.

    As the saying goes; "Imitation is the sincerest form of flattery"
  9. gwailo247

    gwailo247 TechSpot Chancellor Posts: 2,105   +18

    hahaha
  10. intelinside

    intelinside Newcomer, in training

    &quot;Cost effective way &quot; - no wonder they are close bankruptcy. :))
  11. everyone is b!tching about copying names and how good intel is and all and missing the point that this is actually a good thing for the consumer. didn't you all think for a sec that intel would be trying to rip you off and AMD has just put the cat out the bag by showing it could be done cheaper? aka an advantage for the consumers aka us! This is why AMD should alaways be there to annoy intel and to stop them from bullying the consumers. With out AMD intel wouldn't be giving so much to stay ahead. With out AMD you will all still be running a core two duo in your "high end gaming rig". competition always brings better things in technology.. think about it!
     
  12. dividebyzero

    dividebyzero trainee n00b Posts: 4,819   +651

    ...and slower....and not even aimed at the same market
    The benefits of a ground up design using the PCI-Express bus. It's a real pity AMD are taking baby steps since they already have a technology that sure could use the bandwidth of a true Thunderbolt analogue.
    Number of posts in this thread that deride the initiative......Nil
    Straw man argument presented to proclaim love for the underdog AMD......one (yours)

    AMD technology

    AMD Marketing

    Notice the subtle difference
  13. Mikymjr

    Mikymjr TechSpot Enthusiast Posts: 126   +7

    I don't hate AMD, i even thought or believed AMD would or could do better. But the way things are going now, makes me sick of them. Just imagine; a thunderbolt is likely slower because it's just a soundwave. A lightning bolt would definitely be much faster. So AMD is still offering something slower than INTEL and they use the name "lightning bolt". Total fail. This is the reason why i'm starting to look more @ INTEL; from budget to high performance, you can't deny that Intel is better
  14. AMD = Always mediocre derivatives

    nuff said.
  15. Chazz

    Chazz TechSpot Enthusiast Posts: 630   +59

    Mountain out of a mole hill, guys. It's not that serious
  16. VitalyT

    VitalyT TechSpot Evangelist Posts: 1,674   +510

    AMD = Average-to-Mediocre Devices :)
  17. Umm... no. Mine was more accurate. Nice try though.
  18. Like Intel never copies AMD Right? AMD64/EM64T Oh yeah, that's really different.
  19. dividebyzero

    dividebyzero trainee n00b Posts: 4,819   +651

    Nice try, but you'll need to find another example....one that actually works.

    EM64T/ Intel 64 is cross-licensed from AMD, just as AMD cross-license x86 from Intel.
    If Intel have been copying AMD's x86-64 ISA since 2004, then AMD have been copying x86 a helluva lot longer that...try 1982.


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