Philips is piloting a connected retail lighting system to take on Apple's iBeacon

By Shawn Knight
Feb 18, 2014
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  1. Philips is testing a new connected retail lighting system capable of communicating with shoppers via their smartphones. The idea is similar to Apple's iBeacon and others in that it will deliver targeted offers and other information based on a user's...

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  2. This is all really convoluted.

    I think Phillips doesn't understand how grocery stores work, or more specifically how grocery store owners work. I know dozens of store owners, I don't think any of them would be interested in something like this.
  3. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,336   +1,938

    Another typically useless app to me. I'll simply read the flyer's which always appear in my letterbox, check out the specials then go to the supermarket. I tend to know where things are on the shelves and I certainly don't need an app telling me to spend more money that I don't want or need.
  4. The last place I want to be is in a grocery store. Coupons in the mail are junk to me. If this app allows my wife to text me a list on the way home and the store tells me where to find everything and gives me a discount before I walk out, I'm in!
  5. This is fantastic. I regularly get lost in supermarkets and find the regular arrangement of parallel aisles and the signs above them to be very confusing. I need help ! Not to mention driving a trolley - whoa - they should have some training for that. Maybe this can be included in the app ? Then I could stare at my smartphone 24/7 and never pay attention to the world around me.
  6. Thats the new way to be lost in the grocery
    the grocery will cut all the signs pointing you to the needed direction cos they have an app
    then your phone battery dies...

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