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Survey finds Google, Sony world's most reputable companies

By Matthew
May 25, 2010
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  1. A study conducted by Reputation Institute suggests that Google, Sony, and Walt Disney are the top three most reputable companies in the world. The survey included 600 of the world's largest companies around the globe and spanned many industries – from tech giants like Microsoft (who ranked 11) to beverage brands like Coke (placed 25).

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  2. Lurker101

    Lurker101 TS Addict Posts: 632   +123

    Where did Asus place? Surely they're more reputable than Sony.
  3. Matthew

    Matthew TechSpot Staff Topic Starter Posts: 6,060   +84 Staff Member

    :) I'd wager that the average consumer doesn't even know who Asus is -- at least in the US.
  4. Timonius

    Timonius TS Booster Posts: 582   +32

    I fail to understand the purpose of such a study. But regardless I'd like to know who's most 'reputable' if you filter out the non-technology related companies (I realize that will probably be outside the scope of this website). Also what is the definition of reputable in regards to this study?
  5. KG363

    KG363 TS Enthusiast Posts: 524   +9

    How is Apple reputable. Anyone who knows anything about apple knows they are closer to infamous than famous

    And IKEA is complete garbage incompatible to anyone over 5'8"
  6. matrix86

    matrix86 TS Maniac Posts: 802   +8

    The average consumer doesn't know anything about anything that isn't advertised on TV. "Who is this Kingston? EMachines? AlienWare? What does this 'MSI' stand for?" Most average consumers don't even know the difference between AMD and Intel. Of course, this all depends on your definition of the 'average' consumer.
  7. JMMD

    JMMD TechSpot Chancellor Posts: 1,177

    I would never have put Sony on that list or certainly not high on a list like that.
  8. RuskiSnajper

    RuskiSnajper TS Rookie Posts: 28

    In gaming:

    Apple= what ?
    Microsoft = no comment
    Sony = coyote
    Nintendo = Speed runner
  9. tengeta

    tengeta TS Enthusiast Posts: 632

    What, do you pay for your position on the list? I can understand them falling for Google, but Sony?!
  10. red1776

    red1776 Omnipotent Ruler of the Universe Posts: 5,896   +88

    Honey I enlarged the furniture.......

    :haha: that explains it! i used to be 5'8, but since I turned 40 IKEA started working for me.
  11. alcarin2030

    alcarin2030 TS Enthusiast Posts: 105   +12

    Its reputable, as in, how recognizable they are. You know, how many people would actually recognize them, not how good their products are. Sony is very recognizable all around the world. So is Google. Plain and simple.
     
  12. arkantos

    arkantos TS Member Posts: 51

    I agree with samsung on the list
  13. And this is the reason companies like Sony never stop price fixing, root kitting computers and all other shady business practices. The average person(not average nerd) just doesn't know very much about the companies they buy things from.
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