USB 3.0 update will double transfer speeds to 10Gbps in 2014

"Meanwhile, Thunderbolt has yet to make a dent in the market, making an appearance on just a few devices, notebooks and enthusiast motherboards besides Apple's line of desktops and laptops."

^That's why.
I was just looking at newegg and Thunderbolt doesnt justify the $50-$100 premium...
 
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