Watercooling specialty shop Danger Den closes doors after 12 years

Shawn Knight

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Staff member

After 12 years of helping PC modding and watercooling enthusiasts get the gear the need, Danger Den has decided to close their doors. Not much is known about the situation at this hour short of a small notice recently posted on their website. The team, consisting of Dan, Jeremy, Dennis and Rokk simply say it’s time to pursue other interests.

Danger Den was one of the first watercooling specialty shops to hit the web way before self-contained kits ever existed. The company manufactured their own water blocks in-house and offered expert opinions to users looking to fully trick out their systems. Outside of Swiftech, I can’t think of another outfit as dedicated to the DIY watercooling scene as these guys were.

The company gained even more notoriety when they partnered with graphics card provider BFG to provide custom watercooling solutions for a number of different GPUs including the Nvidia 8800GTX and the GTX 295 H2O OC.

Customers did pay a premium for these type of accessories but it was the sort of thing where you get what you pay for. For overclockers looking to squeeze the most out of their hardware, watercooling was the only way.

If you’re interested in scoring some sweet deals, the company is offering a 75 percent discount on all in-stock merchandise through November 5. As of writing, the site is being hammered with traffic so it’s unclear how much stuff remains. At last check, there were a number of custom cases and power supplies for sale in addition to the expansive selection of watercooling gear.

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A sad day, but not surprising... I assume it's becoming much harder to compete as more gaming rigs are being built with water cooling from the beginning, and mass produced cooling hardware becomes more common (and much cheaper). It's becoming more common, but the entire market for those cooling options is still relatively tiny, so extra competition can be a killer. Somewhat ironic, since the Danger Den guys have done so much to make water cooling a mainstream upgrade...
 
It really sucks to see this happen. It's just proof to me that the desktop world is stagnant.
 
Good riddance... Over the years I had several of their products, and they were all shoddily built, overpriced, and poorly engineered. They might have been great when they first got into the business, but I feel as if they just quickly lost whatever passion they may have had in the beginning, and put out whatever poorly designed product some 5 year old kid designed for them. (just google the Danger Den Black Dildo Block). That kind of garbage went on for too long, and it was obvious with the cheap flimsy materials they used, that they were just out to make a quick buck. I can't even count how many times I tried to install a psu in a DD case, only to find out the holes weren't properly lined up.The only well built thing I have of theirs, is my Torture Rack, but the psu holes still don't line up.

I wish I could say I cared that they were leaving, but I don't give a single f***.
 
I remember buying a watercooling kit from them including a WAY oversized triple 120mm-wide radiator for my dual Athlon MP system.. and a clear radiator in a 5 1/4" bay. Nowadays with sealed watercooling kits that never need maintenance by the big boys, it's a new ball game.
 
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