AMD says Centrino brand is weak

By Derek Sooman on February 3, 2005, 3:01 PM
Intel claims that Centrino is the best thing since sliced bread, but according to AMD (no surprise here!) the brand is not as awesome as Intel would have you believe. AMD has apparently reached this conclusion after spending quite a bit of money on research. The truth, it seems, is that Centrino will be well known to you depending on where you are and why you're buying a notebook in the first place.

If you're in Japan, for instance, and you're a consumer, Centrino may well be a closed book to you. But if you're in the business world+dog, you are very likely to have come across the brand, wherever you are. That's probably because if you're in the weird demimonde of international airports, your eyes will have been assailed by massive Centrino posters as well as the very familiar shops you're expected to waste your money in.

Mind you, try asking anyone about the Turion brand, AMD's own baby. How many people have heard of that?

User Comments: 5

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Julio said:
I would have to agree about the fact that the "Centrino" brand is not nearly as known as Pentium, for example, in less technical circles. That however doesn't mean Centrino is weak at all, if you have been reading laptop reviews or have done evaluations yourself in the past year or so, you will notice that Pentium M notebooks are the best thing you can get unless you plan to have your notebook sitting on the desktop at all times (which doesn't make much sense anyway).
phantasm66 said:
Centrino is very nice. And, as stated, its no wonder that AMD have these findings. And you can also make a bet that Centrino is 100times at least better known than Turion. I've heard of Turion maybe 1 or 2 times at most in news and articles.
smtkr said:
I think he is full of crap about Japan, considering the enthusiast circle in Japan was the first to test a Centrino on a desktop system. The Japanese are the pickiest customers in the world according to any business class that has covered them. They do their research--they know about the Pentium-M.
Per Hansson said:
So true, I've never heard of "Turion" beforeBut I sure know that the Centrino platform is good and that especially the Pentium M is a very good processor, this comes from an avid AMD fan ;-)
Didou said:
Well Turion only got announced a few weeks ago. It's no surprise you haven't heard about it much. :-P
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