Windows loses 400 million users as mobile, Linux, and Mac use grows (or not?)

midian182

Posts: 10,839   +142
Staff member
In brief: Just over one billion active devices use Windows for their operating system, according to Microsoft. That sounds like an impressive statistic, but the company isn't as quick to point out that three years ago, the figure stood at 1.4 billion, meaning 400 million devices are no longer running the OS.

Correction (July 1): Microsoft recently revised a statement about the growth of Windows' total user base, prompting discussion about the future of the PC market. In 2022, the company reported that combined Windows 10 and 11 installations had grown from 1.3 to 1.4 billion since the previous year. However, a blog post published earlier this month stated only "over a billion," leading to speculation that Windows had lost around 400 million users.

The blog now reads "over 1.4 billion," suggesting that Windows has grown less over the past three years than it did between 2021 and 2022. Those earlier years saw a surge in PC sales due to the pandemic, but the market has since stabilized.

In a post focused on Windows 10's upcoming end-of-support date (October 14), Microsoft EVP Yusuf Mehdi boasts that Windows is the most widely used operating system in the world today, with over one billion monthly active devices globally.

However, it's been noted that in its 2022 annual report, Microsoft said 1.4 billion devices were running Windows 10 or Windows 11, up from 1.3 billion devices a year earlier.

There are explanations for where those 400 million devices went. Many users will have jumped to the other side and started using macOS, which saw a new lease on life following Apple's decision to transition away from Intel processors and start making its own chips for MacBooks. According to IDC and Canalys, Mac shipments were up YoY in April, giving Apple a global PC share of between 8.7% to 10.4%.

Another factor is the number of users and companies that are dropping Windows and moving to Linux-based alternatives. Some governments are also switching allegiances, including the German state of Schleswig-Holstein, the Danish Ministry of Digital Affairs, and the French city of Lyon.

But most of the people who left Windows likely did so in favor of smartphones and tablets. As mobile devices become more powerful year after year, the consumer Windows PC market has increasingly shifted toward professionals who need specialized software and hardware at home, as well as gamers.

Like virtually all electronic goods, PCs and Macs saw a surge in popularity during the pandemic and the years that followed – but those days are over. Microsoft is likely anticipating another bump in sales as October approaches and businesses upgrade their systems to shift to Windows 11. However, consumer holdouts may be slower to adopt the new OS, especially if doing so requires hardware upgrades. With game streaming, web-based apps, and faster internet connections, more people may decide they don't need a PC at all.

Elsewhere in the same report, Mehdi writes that Windows 11 is 2.3x faster than Windows 10. He failed to mention that Microsoft came to this conclusion by testing the older OS on laptops with Intel Core 6th-, 8th- and 10th-generation processors, while Windows 11 tests were carried out on PCs with Intel Core 12th- and 13th-generation CPUs.

Image credit: Andrej Lišakov

Permalink to story:

 
Microsoft is trying so hard not to get left behind on the next big thing they constantly drop the ball on the more mainstream every day user products.

The edge browser is a POS.
The xbox is being neglected.
Office products are still good but painfully bloated.
Their half assed attempt at laptops with the Surface had potential but they never invested enough in it. Macbooks are order of magnitude better.
They still have no viable mobile/touch OS.
 
Microsoft is trying so hard not to get left behind on the next big thing they constantly drop the ball on the more mainstream every day user products.

The edge browser is a POS.
The xbox is being neglected.
Office products are still good but painfully bloated.
Their half assed attempt at laptops with the Surface had potential but they never invested enough in it. Macbooks are order of magnitude better.
They still have no viable mobile/touch OS.
Edge is great. Using it right now on mobile with ublock and aponsorskip installed.

Xbox console sales are poor, but games sales are not. Microsoft and Sony don't make money from selling consoles, they make money from selling games.

Microsoft only made the Surface line up because no other PC manufacturers were making high quality windows laptops and tables, and Microsoft felt they needed to show manufacturers what to aim for. Now that's been achieved and the Surfale line has served its purpose. I would argue that a MacBook is a much much worse alternative.

Windows has been a fully touch OS since Windows 8.


Windows is a small part of Microsoft's overall business model and revenue today. This won't have a major impact.
 
Last edited:
Windows XP, Windows 7 and Windows 10 all offered a superior user experience compared to Windows 11. The current Windows 11 user experience needs an radical overhaul. I don't understand why Microsoft can't see what everyone else can see?
 
Edge is great. Using it right now on mobile with ublock and aponsorskip installed.

Xbox console sales are poor, but games sales are not. Microsoft and Sony don't make money from selling consoles, they make money from selling games.

Microsoft only made the Surface line up because no other PC manufacturers were making high quality windows laptops and tables, and Microsoft felt they needed to show manufacturers what to aim for. Now that's been achieved and the Surfale line has served its purpose. I would argue that a MacBook is a much much worse alternative.

Windows has been a fully touch OS since Windows 8.


Windows is a small part of Microsoft's overall business model and revenue today. This won't have a major impact.
Edge sucks. It's just Chromium with MS bloat added in. Once manifest V2 is fully removed from Chromium, Edge will follow suit. Bye bye Origin.

You need to sell consoles to sell games on those consoles. Xbox's sales are dismal, in terms of actual spending the xbox sees less then half the spending the Playstation receives, and both together are smaller then the PC space. Certianly, it doesnt produce enough to keep justifying billion dollar R+D budgets, hence the rumors of the next xbox, should it come out, being the last unless sales improve.

You would be the only one to suggest a macbook is a much much worse alternative to a surface device.

Windows 10 is a "touch OS" the same way that windows 2000 is a "touch OS". 10 doesnt have a proper touch based UI or controls, windows 8 arguably stepped closer but still wasnt fully touch ready. A fully touch OS windows 10 is not, its a desktop OS with touch functionality, windows phone/mobile was an actual full touch OS.

Windows is a gateway to MS products. If you dont use Windows, you're not likely to use one drive, or office 365, where there are great (and often free) alternatives that work better. If you dont run windows in your workplace, you are much less likely to use azure cloud services, and of course you wont need something like Intune, Entra, or Active Directory services, all of which are reoccurring revenue for MS. Letting Windows die is cutting off any future growth of the MS brand.
Windows XP, Windows 7 and Windows 10 all offered a superior user experience compared to Windows 11. The current Windows 11 user experience needs an radical overhaul. I don't understand why Microsoft can't see what everyone else can see?
MS is stuck between a rock and an active volcano.

There are decades of legacy code in windows, you cant modify it too hard without absolutely breaking things. MS has long laid off most of the legacy personnel to replace them with cheap H1B or contract labor, none of whom understand the code well. This is the major reason why, despite over a decade of promises, the control panel still exists, the 15 character name limit still exists, ece.

An actual overhaul of Windows will involve breaking backwards compatibility, which is the only real reason MS still exists.
 
Good. If Windows keeps losing users MS might finally realize they need to stop ruining it. And Mac might finally get some good gaming support (proton plz)
Unfortunately it's on Apple to allow proton support, something with Vulkan but I forget exactly what. If they were smart they would allow proton and advertise to the heavens that Macs would now be able to run a heck of a lot of the steam library, but this is Apple we're talking about. End of the day they want everything through their app store, and making native builds for Mac is a bit of a pain from what I hear.
 
Imagine if MS used all those billions wasted on AI to make Windows less buggy and more efficient... But no... it offers users something they didn't ask for.
Came here to write the exact same comment, word for word. Glad to see enterprise users are finally starting to see the light. It's time to bury Wintel, it's had a good 40+ year run but Windows today is a complete joke. And you would think after 40 years, they would be able to get something right. Corporate/enterprise has been enabling MS to do the absolute bare minimum for years now, simply because they are too afraid of change.
 
Windows XP, Windows 7 and Windows 10 all offered a superior user experience compared to Windows 11. The current Windows 11 user experience needs an radical overhaul. I don't understand why Microsoft can't see what everyone else can see?
No, they see it. They see that they don't have to try anymore and people will still buy their stuff because people don't like change and they are locked into the dystopian Microsoft ecosystem.
 
Edge sucks. It's just Chromium with MS bloat added in. Once manifest V2 is fully removed from Chromium, Edge will follow suit. Bye bye Origin.

You need to sell consoles to sell games on those consoles. Xbox's sales are dismal, in terms of actual spending the xbox sees less then half the spending the Playstation receives, and both together are smaller then the PC space. Certianly, it doesnt produce enough to keep justifying billion dollar R+D budgets, hence the rumors of the next xbox, should it come out, being the last unless sales improve.

You would be the only one to suggest a macbook is a much much worse alternative to a surface device.

Windows 10 is a "touch OS" the same way that windows 2000 is a "touch OS". 10 doesnt have a proper touch based UI or controls, windows 8 arguably stepped closer but still wasnt fully touch ready. A fully touch OS windows 10 is not, its a desktop OS with touch functionality, windows phone/mobile was an actual full touch OS.

Windows is a gateway to MS products. If you dont use Windows, you're not likely to use one drive, or office 365, where there are great (and often free) alternatives that work better. If you dont run windows in your workplace, you are much less likely to use azure cloud services, and of course you wont need something like Intune, Entra, or Active Directory services, all of which are reoccurring revenue for MS. Letting Windows die is cutting off any future growth of the MS brand.
MS is stuck between a rock and an active volcano.

There are decades of legacy code in windows, you cant modify it too hard without absolutely breaking things. MS has long laid off most of the legacy personnel to replace them with cheap H1B or contract labor, none of whom understand the code well. This is the major reason why, despite over a decade of promises, the control panel still exists, the 15 character name limit still exists, ece.

An actual overhaul of Windows will involve breaking backwards compatibility, which is the only real reason MS still exists.
Apple has done it twice. Windows needs to be completely nuked and started over, it is collapsing under the weight of its own lipstick and will only get worse and time goes on. Build a software emulator for legacy stuff. Keep an embedded/POS version for industrial/process stuff.
 
They need to rebuild Windows and allow the user to select which "packages" they want installed - basically allowing you to buypass all bloat if you want to.
I'm fairly certain that the new "Made for Handheld" OS version they're making with Asus - could be retrofitted to be compatible with standard desktop components and drivers. Supposedly that OS version is designed to be free of most of the background crap happening that eats resources
 
Imagine if MS used all those billions wasted on AI to make Windows less buggy and more efficient... But no... it offers users something they didn't ask for.
AI investment can easily coexist with Windows OS development in Microsoft's budget. It's not like someone at MS said "with this billion dollars, we shouldn't remake Windows to be more usable again, let's just use it to tack on an LLM nobody asked for and it'll be fine". That wasn't a decision point. The problem is Microsoft's strategic direction for profit growth is cloud and services. Device OS, while huge, makes them FAR less money for licensing. So their lack of direction in Windows, not responding to consumer feedback etc... that's all because it's not a growth spot for them and the focus of attention, for any motivated person in that company, is elsewhere. Right now it's "do the bare minimum to keep the services uptake door open". Because upselling services is the only reason they care about the OS's existence at this point.

I know there's alternatives, and I have used other OS's... but I truly loathe them. MacOS is cool, but opaque and locked into the overpriced hardware. Linux is great, but all over the place in terms of ease of use, day to day, even for a sysadmin level person. So not having any competitive pressure has allowed Microsoft to shove bloatware down our throat in the form of an OS UI that's meant to sell more services. Not enable users to be more productive.

Expecting Microsoft to not focus on the next new shiny thing that could potentially disrupt their entire business, before they can even blink, is not realistic.
 
This is GREAT news because not only have their numbers dropped, there are also WAY more devices using OSes in 2025. That's LOST business. Tack that on to Microshafts losses. Of course, they are a pretty diversified business now so the impact probably doesn't sting too much.
 
I converted most of my PCs at home to Linux. Just 1 that is running Windows for kid’s school work as they are using Windows PC in school and may be easier for them to orientate with a similar OS.
 
Microsoft is doing this to themselves. The only way for them to recover is to backtrack on their predatory "activities", stop violating user rights and stop making environmentally irresponsible decisions.
 
Good. If Windows keeps losing users MS might finally realize they need to stop ruining it. And Mac might finally get some good gaming support (proton plz)
What developer is going to develop for Apple without Apple giving an incentive to do so? Any AAA game you've seen on MacOS was likely subsidized by Apple. Developing games on Windows or Linux makes a lot more sense than developing for Apple. 10% global share, with an even smaller gaming population, is just too small for a developer to make enough money after Apple takes their 30% cut. It's why very few developed for the Vision Pro.

Hopefully people who can't justify buying new hardware to support Win 11 will go to Bazzite or another Linux distro.
 
... they are locked into the dystopian Microsoft ecosystem.
Now that's just ridiculous hyperbole. Windows is nowhere close to a dystopian ecosystem. You can put it on anything you want and use it however you want, you don't even have to pay for a license to get basic functionality out of it.
 
They need to rebuild Windows and allow the user to select which "packages" they want installed - basically allowing you to buypass all bloat if you want to.
I'm fairly certain that the new "Made for Handheld" OS version they're making with Asus - could be retrofitted to be compatible with standard desktop components and drivers. Supposedly that OS version is designed to be free of most of the background crap happening that eats resources

I like and agree with most of the posts here. I chose to quote yours because your first paragraph put's in a nutshell my main issue. There are many more.

To elaborate. Release a very stable fast OS that's compatible on a wide range of hardware.
A core OS if you will. Just the basics of what an OS should do, super quick on modern hardware, and require fewer patches too.

Then MS can offer all of the other stuff they push as free optional, or paid. No problem with that.

There current ridiculous methodigy and adding all this mostly bloat makes for a very complex system and interaction between all the stuff. Leading to inexcusable slowness - at least on relatively decent desktop or laptop hardware. It should be click,almost instant get to the file or program or app needed.

All in all it show massive arrogance, plus total loss of awarneness of what people want.
They have failed epicely.

As a W10 user (highly customized I'll add) I still to get serious about learning and adopting Linux. My only issue with linux, (which may not be correct) is that gaming can be problematic.
Is gaming still problematic in anyway with any of the linux OSes, Mint for instance? Asking for community help with that.

Time for me to dump MS and their junkware.
 
Imagine if MS used all those billions wasted on AI to make Windows less buggy and more efficient... But no... it offers users something they didn't ask for.
Obviously this first post of the thread is spot on too. You sure got a lot of likes! Including mine.
 
Back