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Google to buy radio advertising company
At it's heart, Google is an advertising company. Helping to spurn further development of the company, it makes sense that Google is purchasing a radio advertisement company, starting with a $102 Million cash payment. The company is Dmarc Broadcasting. Over the next several years, Google will cough up more to continue the purchase, with a total price perhaps over a billion. Google is traditionally only, but radio is still one of the most popular advertising mediums. Perfect way for Google to expand their horizons, in my eyes. Some people might see this as a step back, with more adoption going into satellite radio than traditional radio. Satellite is expensive, though, and sometimes quantity is the goal, even if short term. Who knows, maybe in the future we'll see Google television.
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User Comments (8)
Post a comment| Cy6erpuke on January 17, 2006 2:22 PM | Never doubt the guys at Google. To many right choices in the
past. We are behind you Google, hope you guys will be
streaming, I will be tuning in.
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| Need_a_Dell on January 17, 2006 4:04 PM | This is a bit of an odd move on Google's half. Personally, I
don't listen to the radio, digital music is where it's at.
Google should release their own online digital music store.
Now THAT would be something that would turn a few heads and
open a few wallets.
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| gamingmage on January 17, 2006 7:26 PM | Yay for google even though I probably am not going to use
it. It's still a great move on google's part, and expanding
there horizons now foreshadow further expansion later on.
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| exscind on January 17, 2006 7:34 PM | $102 million "cash payment," that's Google flipping wallets
at its competitors. The article mentioned that some might
see this as a step back, but I disagree. Yes, traditional
radio broadcasting is nowhere the popularity it was years
ago. But really, at $102 million, it's chump change for
Google. All Google is doing is covering all of its bases in
the field of advertising - traditionally and electronically.
It will cover people of different generations, those
pre-Internet fab and those post-.
|
| nathanskywalker on January 17, 2006 7:36 PM | Does google make any
sense... [link] Guess that person wasn't exactly on key... How does Google make
money? Just seems kind of funny to me. High and mighty
google, advertising...i mean an "advertising company"
advertising itself...just seems kind of ironic, i mean, i
makes sense and is a sensible move, just seems kind of
funny.
We make most of our money from the sale of advertising, which appears adjacent to our own search results and on sites maintained by a large network of publishers across the web who participate in our AdSense program. These ads, known as AdWords, are automatically matched to the content of the page on which they appear by our proprietary software. On Google properties, ads are always clearly identified as such and are physically separated from the algorithmically derived search results. Google does not sell placement within our actual search results. We believe paid advertising can provide information as useful as search results, but that users should always be able to distinguish between the two.
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| zachig on January 18, 2006 12:39 AM | WOW. Another great step for Google!!!
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| luismigilbert on January 18, 2006 12:21 PM | is google buying everything that shows in front of
them??Need_a_Dell is making a good point.. digital music is
where it's at..
|
| mentaljedi on January 18, 2006 3:18 PM | Originally posted by nathanskywalker: Does
google make any
sense... I tottaly see what you mean. But hey!
Microsoft creates more problems when it releases service
packs so i guess there's pleanty of irony to go around!
[link] Guess that person wasn't exactly on key... How does Google make
money? Just seems kind of funny to me. High and mighty
google, advertising...i mean an "advertising company"
advertising itself...just seems kind of ironic, i mean, i
makes sense and is a sensible move, just seems kind of
funny. We make most of our money from the sale of advertising, which appears adjacent to our own search results and on sites maintained by a large network of publishers across the web who participate in our AdSense program. These ads, known as AdWords, are automatically matched to the content of the page on which they appear by our proprietary software. On Google properties, ads are always clearly identified as such and are physically separated from the algorithmically derived search results. Google does not sell placement within our actual search results. We believe paid advertising can provide information as useful as search results, but that users should always be able to distinguish between the two.
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