For the past couple of weeks Bill Gates has been under the spotlight, or at least more so than usual, thanks to Windows Vista launch. On a recent interview with Newsweek, he was asked about Apple's <cough>ironically stupid</cough> ads, this is what he had to say:

I don't think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.
If you think Mr. Gates was being polite on his response, just wait for the next one when OS security was brought up to question:

You can go through and look at who showed any of these things first, if you care about the facts. If you just want to say, "Steve Jobs invented the world, and then the rest of us came along," that's fine. If you’re interested, [Vista development chief] Jim Allchin will be glad to educate you feature by feature what the truth is. I mean, it’s fascinating, maybe we shouldn't have showed so publicly the stuff we were doing, because we knew how long the new security base was going to take us to get done. Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine.
To close on the whole Microsoft and Windows Vista topic, you may have noticed some new ads airing. Here's a Lost (the TV series) ad featuring Vista, and then a "Wow" ad. For some reason Microsoft's marketing team decided to use Flip3d to promote the OS, which I wouldn't consider one of the true Vista gems, while it pales on the usability side, it's kind of eye candy and easy to showcase I guess.