Google partners with Nielsen for TV ads

With Google’s online advertising platform being so profitable, the company is very serious about expanding its reach into the mainstream media. Yesterday, the search giant’s foray into television advertising received a new push after the company announced a multi-year “strategic relationship” with Nielsen, the TV audience measurement company, in a deal that will make Nielsen’s demographic data on viewer audiences available to participants in the Google TV Ads program.

Launched in May this year as a trial, Google TV Ads is the company’s attempt at applying their existing technologies to use television ad space more effectively. It provides a platform for buying, selling and distributing advertising, along with tracking the effectiveness of campaigns.

The Nielsen demographic data will be combined with the data Google collects through the set-top boxes from its partners, EchoStar and Astound Cable. As a result, Google will be able to provide advertisers and agencies with comprehensive information about who is watching their ads at a given time, allowing them to reach their desired audience. In addition, the deal could also expand beyond TV, as the two companies said that they would “explore a number of other opportunities” to collaborate.