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Dell opens retail up in Europe

By Justin Mann

On December 13, 2007, 12:49 PM

Dell continues their expansion into brick-and-mortar, with their announcement that they will be offering PCs in stores across Europe as well as the U.S. now. Starting early next year, European retailers including Dixons, Currys and PC World will be the first to offer Dell machines in retail in Europe, along with other smaller chains.

In total, 12 countries across Europe will have Dell-laden stores somewhere within their borders. Some stores are also coupling tech support in the inking with Dell. Dell is very aggressively moving into retail now, from the U.S. to China and now Europe. Now we'll see if they can keep it up and continue to compete with other online retailers and their number one enemy, HP.

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