Microsoft experiences Xbox 360 shortage in U.S.

By on February 14, 2008, 8:48 AM
It looks like Nintendo isnít the only one facing shortages for their popular gaming console. According to a Reuters story, Microsoft is seeing shortages of its Xbox 360 in the US after failing to anticipate strong post-Christmas demand, following the December sales spike in which 1.3 million Xbox 360 consoles were sold.

Jeff Bell, head of global marketing for Microsoftís games business, said in an interview that they misjudged demand. "Weíre literally out of stock in many stores. We think this will have an impact on our sales," said Bell. Itíll be interesting to see NPDís video game sales figures for January which are expected anytime now. Meanwhile, retailers have been pushing Microsoft for more Xbox 360 consoles, as the shortage is expected to continue through the end of February. Microsoft has stated though that they expect to meet the demand by spring.




User Comments: 2

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9Nails said:
Wow! That's really good news for Microsoft! Not that an out-of-stock situation is good, but more importantly that they are selling every Xbox 360 system that they manufacture. It reflections strong public adoption of this game system.
icye said:
Shortages may be a sign that they don't have enough parts available to build the X-box 360. Microsoft will have a tough road ahead of them this year, with the surging ps3 because of the mainstream adoption of Blu-Ray.
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