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Xbox 360 gets big sales boost, crushes PS3 in September
Microsoft enjoyed a big September in terms of Xbox 360 console sales in the U.S. at 347,000 units, due in no small part to recent price cuts across the board, but Nintendo is once again the true victor with its Wii console and DS handheld, selling 687,000 and 537,000 units respectively. Sony came in last with 232,000 PlayStation 3 consoles sold during the month.
Strong sales of the Xbox 360 this month were fully expected given the new price points, but the level of the victory (115,000 units) over the PlayStation 3 should deliver a strong message to Sony: price is ultimately a big factor with mainstream consumers deciding which console to buy. The PS3 may be a “good value proposition” when you factor in the inclusion of an 80GB HDD and Blu-ray drive by default, but the core consumer demographics is likely to stay away from it when there’s a fine alternative for half the price.
Strong sales of the Xbox 360 this month were fully expected given the new price points, but the level of the victory (115,000 units) over the PlayStation 3 should deliver a strong message to Sony: price is ultimately a big factor with mainstream consumers deciding which console to buy. The PS3 may be a “good value proposition” when you factor in the inclusion of an 80GB HDD and Blu-ray drive by default, but the core consumer demographics is likely to stay away from it when there’s a fine alternative for half the price.
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User Comments (2)
Post a comment| 9Nails on October 20, 2008 9:12 PM | Like many markets, American's are feeling the credit crunch
and the uptake of High Definition television sets hasn't
been as massive a draw as once anticipated. A recent figure
from Nielsen showed that less than 16% of American
households receive HD content. Another market watcher
observed a flat-line trend in units shipped over 40", where
the HD market only grew 1% over the previous quarter. The
PlayStation 3, with it's Blu-Ray drive is aimed towards
consumers in these HD markets more so than the other console
systems. Sony is pigeonholed into a small niche market
indeed. Sony is stubborn and refuses to withdraw the pricey Blu-Ray drive from the price figure of the PS3. By some estimates, the drive adds 20% to the price of the console system. Personally, I would think that a 20% tax which is only useful to 16% of the market would not be a risk worth taking.
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| Supra on October 20, 2008 10:40 PM | The Blu-ray drive can not and will not ever be removed from
the PS3. All games are required to be placed on a Blu-ray
disc. Sony did exactly what they did with the PSP and UMD
but this time they didn't end up with a failed(in the
mainstream) format with its defeat of HD-DVD.
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