XFX drops Nvidia exclusivity, becomes an AMD partner

By on December 16, 2008, 9:49 AM
There’s been a lot of talk of Nvidia partner defections and reshuffles in recent months, following the low market performance of their graphics cards compared to a reinvigorated Radeon lineup. Earlier this year it was Gainward, and now another Nvidia exclusive video card partner has announced it is joining the red camp to bring XFX branded ATI video cards to market.

According to reports, XFX expects to offer ATI HD 4000 series products in early 2009. The company will nonetheless continue to sell its GeForce-based products, but obviously Nvidia won't be thrilled by the recent turn of events, which leaves EVGA as the only strong Nvidia exclusive add-in board partner.

User Comments: 4

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fullmetalvegan said:
Well times are financially tough - companies are looking to make more money to survive. I can't imagine XFX will do too much better with this move though, their cards are always more expensive than the rest, and most people are choosing the new Radeon's due to their low cost performance. XFX will likely be the most expensive Radeon's on the market just like their NVIDIA counterparts, which doesn't make them an appealing choice.
Arceles said:
Go for it Ati...
cyriene said:
Good, it always seemed to me that nvidia had better partners with better warranties. I may pick up an XFX 4870 if they come out next year. I like their warranty and overclocking friendly attitude.
fullmetalvegan said:
XFX don't overclock too well in most cards. In my experience anyway.
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