Apple has maintained a position on the Fortune 500 list since 1983, but was bumped out of the top 100 in 1995, a time during which Steve Jobs was running NeXT. Some of Apple’s strongest US competitors also made the list, including Hewlett-Packard at number 9, Dell at number 33 and Microsoft at number 35.
Despite the higher rankings on the Fortune 100, Apple has reportedly topped rival computer manufacturers Gateway, HP and Dell by wide margins in a recent costumer service satisfaction survey. Of the five computer manufacturers to make Forrester Research Inc.’s Customer Experience Index top 114 firms, Apple scored 80%, seating them in 23rd place. Gateway placed 66%, HP 64% and Dell 58%, leaving them at the bottom of the barrel of computer makers in the index.