Apple makes Fortune 100 list, 80% customer service satisfaction

By on April 20, 2009, 2:46 PM
Jumping an impressive 32 positions from last year’s spot at 103, Apple has made the Fortune 100 list for the first time since 1994, ranking in at number 71. Although some of those who were previously marked higher on the list are now suffering from declining fortunes, Apple can mostly thank the 35.3% revenue increase to $32.479 billion in 2008 for their bountiful leap.

Apple has maintained a position on the Fortune 500 list since 1983, but was bumped out of the top 100 in 1995, a time during which Steve Jobs was running NeXT. Some of Apple’s strongest US competitors also made the list, including Hewlett-Packard at number 9, Dell at number 33 and Microsoft at number 35.

Despite the higher rankings on the Fortune 100, Apple has reportedly topped rival computer manufacturers Gateway, HP and Dell by wide margins in a recent costumer service satisfaction survey. Of the five computer manufacturers to make Forrester Research Inc.’s Customer Experience Index top 114 firms, Apple scored 80%, seating them in 23rd place. Gateway placed 66%, HP 64% and Dell 58%, leaving them at the bottom of the barrel of computer makers in the index.

User Comments: 1

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PanicX said:
The 80% customer service satisfaction seems to be a bit misleading, in my opinion. When I hear the term customer service, I assume you're talking about product support. But here they're clearly referring to the user interface of the products. A mesh of the operating system and input devices provided. Which I tend to think would be completely subjective to an individuals own preferences.When it comes to actual customer service, here's how the BBB rates themHP = AApple = BDell = C+Gateway = Unrated
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