Apple makes Fortune 100 list, 80% customer service satisfaction

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Jumping an impressive 32 positions from last year’s spot at 103, Apple has made the Fortune 100 list for the first time since 1994, ranking in at number 71. Although some of those who were previously marked higher on the list are now suffering from declining fortunes, Apple can mostly thank the 35.3% revenue increase to $32.479 billion in 2008 for their bountiful leap.

Apple has maintained a position on the Fortune 500 list since 1983, but was bumped out of the top 100 in 1995, a time during which Steve Jobs was running NeXT. Some of Apple’s strongest US competitors also made the list, including Hewlett-Packard at number 9, Dell at number 33 and Microsoft at number 35.

Despite the higher rankings on the Fortune 100, Apple has reportedly topped rival computer manufacturers Gateway, HP and Dell by wide margins in a recent costumer service satisfaction survey. Of the five computer manufacturers to make Forrester Research Inc.’s Customer Experience Index top 114 firms, Apple scored 80%, seating them in 23rd place. Gateway placed 66%, HP 64% and Dell 58%, leaving them at the bottom of the barrel of computer makers in the index.

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