Toshiba to sell Blu-ray player later this year

By on
Almost a year and a half after admitting defeat in the HD format wars, Toshiba has confirmed plans to produce and market its own Blu-ray disc player. The company had been trying to pitch an enhanced DVD player as a cheap alternative to Blu-ray late last year, but according to a report in Japanese newspaper Yomiuri Shimbun they finally gave up on that idea and may have a product in stores by year’s end.

From a technology point of view, the production of a Blu-ray player has never been an issue for Toshiba, so its entry into the market has been more a question of when; not if. The company had cited large licensing fees as the main reason for avoiding the market – no doubt pride played a part as well – but those have been significantly reduced. Details of their Blu-ray product plan are sketchy. It appears Toshiba will start with play-only models but may consider a Blu-ray recorder if market demand calls for it.

Although adoption of Blu-ray technology remains rather limited amid the advent of digital downloads and a still dominant DVD presence, the format is at a point of growth. According to the Consumer Electronics Association, unit shipments of Blu-ray players will jump 112% this year, reaching nearly six million, and revenues are expected to top $1 billion for the first time.

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.