Toshiba to sell Blu-ray player later this year

By on July 20, 2009, 12:44 PM
Almost a year and a half after admitting defeat in the HD format wars, Toshiba has confirmed plans to produce and market its own Blu-ray disc player. The company had been trying to pitch an enhanced DVD player as a cheap alternative to Blu-ray late last year, but according to a report in Japanese newspaper Yomiuri Shimbun they finally gave up on that idea and may have a product in stores by year’s end.

From a technology point of view, the production of a Blu-ray player has never been an issue for Toshiba, so its entry into the market has been more a question of when; not if. The company had cited large licensing fees as the main reason for avoiding the market – no doubt pride played a part as well – but those have been significantly reduced. Details of their Blu-ray product plan are sketchy. It appears Toshiba will start with play-only models but may consider a Blu-ray recorder if market demand calls for it.

Although adoption of Blu-ray technology remains rather limited amid the advent of digital downloads and a still dominant DVD presence, the format is at a point of growth. According to the Consumer Electronics Association, unit shipments of Blu-ray players will jump 112% this year, reaching nearly six million, and revenues are expected to top $1 billion for the first time.




User Comments: 13

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Guest said:

wow. aint that a kick in *** and the next fifty-four dollar question is when microsoft is go ahead in cave in and make xbox 360 blu-ray or they going to be gay about it.

Tekkaraiden Tekkaraiden said:

Why would they bother, it's not necessary.

Burty117 Burty117, TechSpot Chancellor, said:

because its another function to persuade people to buy there product and if i get an elite, i would like to have blu-ray! They should put blu-ray on the elite but not the others, this would make sense since the difference between the elite and premium isn't much at all.

captaincranky captaincranky, TechSpot Addict, said:

Since Toshiba and Samsung are in "cahoots", with the "TSST" corporation, (Toshiba Samsung Storage Technology), it could be almost argued that they already do market Blu-Ray through Samsung. Obviously, this is likely an oversimplification of their corporate entanglements, but still.....

Guest said:

wtg Toshiba? maybe? I dunno

tengeta tengeta said:

A whole six million? Man, there might be that many still using dial-up.

9Nails, TechSpot Paladin, said:

Guest said: next fifty-four dollar question is when microsoft is go ahead in cave in and make xbox 360 blu-ray?

tekkaraiden said:

Why would they bother, it's not necessary.

Microsoft charges game studio's a license fee per disk. I've read (from a John Carmack interview, IIRC) that it's taking these studio's some time and money to shrink the graphics, audio, and video down to fit into the constraints of the Xbox 360 DVD just to same the license fee's of the second disk. Blu-ray would essentially afford them more storage at possibly a reduced license fee - when comparing a multi-disk DVD license.

In my opinion, an Xbox 360 with a Blu-ray drive will not be a built-in option. It *could* be released as an add-on external product. But Microsoft would never redesign the Xbox 360 mid-production and make 30+ millions previous Xbox 360's obsolete.

polidiotic said:

Yep, doesn't make sense for MS to move to Blu-Ray at this point. The Xbox360 might have 2-3yrs of life left, if that, before they release a replacement. It'd be costly to move to Blu-Ray and if they did that, they'd have to be compatible w/ the other games already released. Even more costly.

They're already affordable for most developers, compared to Sony, so I'm thinking the ease of development & savings there, outweigh the costs of any shrinking graphics/audio/video due to constraints of the system.

polidiotic said:

Wait a minute... this isn't about MS or Xbox360! ;P With that said, I'm glad Toshiba is finally jumping in. More competition means more affordability.

raybay said:

Happy to see Toshiba involved in Blu Ray... Their optical drives are always in our top three for quality and reliability, though their prices are a tad high.

polidiotic said:

raybay said:

Happy to see Toshiba involved in Blu Ray... Their optical drives are always in our top three for quality and reliability, though their prices are a tad high.

Who's "our?"

syde said:

It really grinds my gears that my Toshiba has a HD DVD player in it!

polidiotic said:

Blame the ****** who went the way of the lemming. I was rooting for HD-DVD - would have made movies & software more affordable, I do believe.

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