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Asus to launch an e-book reader
According to Asus president Jerry Shen, the company plans to debut an e-book reader under the Eee name as early as the end of this year. The Eee branding has been exclusive widely used amongst Asus' netbook PCs. Citing industry sources, DigiTimes has reported that MSI is also looking to enter the e-book reader market.
The sources made it known that entering the market with an e-book reader is even easier than doing so with a netbook. They also added that the new devices' content delivery platform could make or break their success.
Most of the demand for e-book readers has been in North America and Europe. According to the sources, the device has yet to take off in Asia because of a difference in reading habits. With that in mind, they are conservative about the business potential e-book readers can bring to Taiwan's PC vendors and content publishers.
The sources made it known that entering the market with an e-book reader is even easier than doing so with a netbook. They also added that the new devices' content delivery platform could make or break their success.
Most of the demand for e-book readers has been in North America and Europe. According to the sources, the device has yet to take off in Asia because of a difference in reading habits. With that in mind, they are conservative about the business potential e-book readers can bring to Taiwan's PC vendors and content publishers.
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User Comments (3)
Post a comment| Guest on August 27, 2009 11:01 PM | Ughhh Eee has not been exclusive to Netbooks.
http://www.newegg.com/Product/Product.aspx?Item=N82E168 83220012 |
| Matthew on August 27, 2009 11:40 PM | Ironically enough, I covered Asus' Eee keyboard a bit back (http://www.techspot.com/news/35336-asus-eee-keyboard-delaye d-until-august.html). Honestly, just a thoughtless oversight/poor choice of words on my part. Corrected. Thanks! |
| tengeta on August 28, 2009 4:11 PM | As long as it doesn't cost as much as a netbook. I don't see who's getting an e-reader when netbooks that do far more hit the same price tag. Especially since netbooks fit into cargo pockets... I love that. |
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