Bing gets visual search, passes 10% market share

By on September 16, 2009, 12:09 PM
Microsoft has unveiled a new visual feature for its Bing search engine that will help users find what they are looking for even if they don't know what to call it. A user can initiate a search for digital cameras, for example, by clicking on an image in the Visual Search gallery and then sorting through hundreds of products that can be narrowed down using filters -- such as brand, type or megapixels -- found to the left of the main screen.

Hovering over an image puts the associated search term in the search box, as well as some additional information right below it, and then clicking it takes you to the results. Of course Visual Search is not intended to become a user's first stop when looking for information, nor it will be a major driver of market share, but it's easy to see how this new feature might be helpful for a variety of topics we think of visually. Categories on Microsoft's Visual Search page include dog breeds, cars, movies, public personalities, and cities; among others.

Provider Searches (000) On-month Growth Market Share
Google 6,986,580 2.6% 64.6%
Yahoo 1,726,060 -4.2% 16.0%
Bing 1,156,415 22.1% 10.7%
AOL 333,231 1.8% 3.1%
Ask 186,270 2.9% 1.7%

The new visual search feature is one of several updates Microsoft has announced in recent months to differentiate itself from competitors and grab some additional market share. Recent figures from Nielsen suggest Bing is the fastest-growing U.S. search engine among the top 10, with a total of 1.1 billion searches in August. This translates to 10.7 percent share of the search engine market and a leap of 22.1 percent over July.

User Comments: 6

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Gars Gars said:

im not suprised

the technology is moving ahead

but the main diference is obvious

- how the engine works?

im addict to "im lucky" - thats the FF works

and will stick with that

Guest said:

[irony] Hurray ![/irony]

Bing is sooooo USA specific. If you live for in another country (and Bing detects it), the searches are ... so irrelavant. As soon as you choose "United States" in the preferences, everything is *OK*.

So Bing shall be chosen by the rest of the world only if it surpasses the USA-specific stage and enter a new level where it will provide proper results for the rest of the world.

Guest said:

hope Bing rolls right over Google by a huge margin!!!

tengeta tengeta said:

That is nowhere near as shocking as Yahoo's drop. Is Japan latching onto Bing or something?

Guest said:

The Visual Search may not be the intended last stop for someone, but it may in fact be the last stop. Whats meant to act as an attention grabber might be the only information people get.

Guest said:

Hope bing goes out of the picture(hope i got the pun across]! :)

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